This Affordable TAG Heuer Monaco Alternative Boasts Its Own Motorsports Pedigree

Hot lap.

Square stainless steel watch with blue dial, subdials, date window, and black rubber strap on red background.Depancel

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The TAG Heuer Monaco ranks among the most iconic motorsports watches ever, thanks in large part to its appearance on the wrist of actor/race car driver/style icon Steve McQueen in his 1971 film, Le Mans.

The original blue-dial Heuer Monaco appeared in that film just two years after the watch’s debut as one of the world’s first automatic chronographs in 1969, and in the decades since, the Monaco has seen countless iterations released. That includes more than one special-edition collab with Gulf Oil, the legendary real-life motorsports team sponsor that McQueen fictionally raced for in Le Mans.

The Monaco is an expensive luxury watch, and because of its unique square-shaped case, it can be harder to find watches offering a similar style at an affordable price. But I’ve found the perfect option that not only mimics the Monaco’s iconic style, but also puts forth an authentic motorsports pedigree of its own.

Square stainless steel watch with blue dial, red and white accents, and black rubber strap.
Depancel’s Monaco-esque sports watch gets some racing pedigree of its own.
Depancel

Striking oil

Depancel is a young French microbrand committed wholly to all things automotive. The brand has several sporty model lines that would look at home on the track, most of them chronographs, with the Série-R filling the role of “Monaco-esque race watch.”

This has been the case ever since Depancel first launched the Série-R back in 2019, and now the brand has brought the watch even closer to the Monaco with its own iconic oil company racing team sponsor. Instead of Gulf Oil, Depancel has partnered with DAMS Lucas Oil, a French motorsports team with an impressive championship track record, currently competing in Formula 2 and Formula 3.

Square silver watch with blue dial, red and white hands, two subdials, and blue leather strap.
DAMS Lucas Oil’s livery colors and logo appear on the dial.
Depancel

To celebrate the partnership for the 2026 season, Depancel has launched the DAMS Lucas Oil Série R01, with a dial inspired by the team’s livery. The PVD blue dial features a round inner portion with a sunburst pattern surrounded by an outer layer featuring broad vertical striping for contrast.

The light blue of the DAMS logo appears on the dial’s racing stripes, replacing the dark blue of the standard Série R01 alongside the red and white of the French flag. The hands on the subdials are the brand’s trademark “Depancel Dashboard” hands and are inspired by automotive gauges.

Square silver wristwatch with blue dial, red and white hands, and blue perforated leather strap worn on a wrist.
Though it looks like a chronograph, the watch is actually a triple calendar.
Depancel

Although the watch looks like a chronograph (it even has what looks like two rectangular pushers flanking the crown), it isn’t. Depancel has produced several Série R01 chronographs in the past, but currently only offers triple calendar watches in its square case, which is what we have here.

The 9:00 subdial displays the day of the week, the 3:00 one shows the month, and the date appears in a window at 6:00 just below the DAMS Lucas Oil logo. The hour and minute hands, plus the indices, are lumed with Super-LumiNova C1. Those “pushers” on the side of the case are actually crown guards, though the top one does hide a pin pusher for adjusting parts of the calendar.

Square stainless steel watch case back with visible automatic movement and black rubber strap marked "22".
The watch is powered by a Miyota automatic movement, visible behind a sapphire caseback.
Depancel

The stainless steel case measures 43mm tall x 36mm wide and is 12.9mm thick. Some of that thickness comes from the chamfered sapphire crystal that sits proud of the case in a style quite reminiscent of the modern Monaco. Visible through the sapphire caseback is a Miyota Caliber 9122 automatic with a custom rotor.

Availability and pricing

The Série-R clearly gets its design inspiration from the TAG Heuer Monaco, but it isn’t a direct copy. And now that it has its very own motorsports team sponsor, which, coincidentally, also happens to involve an oil company, the watch feels like it’s come into its own even more — though I do wish Depancel had made it a chronograph, as that’s more fitting complication for a motorsports watch.

The DAMS Lucas Oil Série R01 is available on a matching blue strap in your choice of rubber or a leather rallye style, both secured with a steel pin buckle. The watch is limited to just 200 pieces and is priced at just $895, less than a tenth the cost of a $9,900 Monaco Gulf Edition.

Square silver watch with blue perforated leather strap and blue dial featuring day, month subdials, and red second hand.Depancel

Depancel x DAMS Lucas Oil Série R01

Specs

Case Size 43mm x 36mm
Movement Miyota Cal. 9122 automatic
Water Resistance 50m

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