G-Shock is a brand that operates in extremes. Yet the Tough Silicone Band, released last year as part of the “Fine Metallic Series,” sits squarely in the middle of its other watches.
A decade in the making, the Tough Silicone Band is lightweight, comfortable and flexible. However, a cutting-edge vapor deposition gives it the look of a metal bracelet, while a thin layer of urethane film protects it from scratches.

Still, the innovation elicits a love-it-or-hate-it attitude among G-Shock collectors, with naysayers eager to point out its high price tag and plastic look compared to traditional steel or titanium.
G-Shock seems unfazed by the criticism.

The brand plans to double down on the technology with a new crop of refreshed classics, including the 5600 and 2100 (both featured in the inaugural batch of the “Fine Metallic Series”), now joined by the 110 and 6900.











