Timex’s Cool, Affordable ’70s Sports Watch Gets the Perfect Premium, Modern Update

Vacheron vibes.

Silver Timex Q watch with black dial and black textured rubber strap on a red background.Timex

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Ever since Timex kicked its modern renaissance into high gear with the revival of the 1970s Q Timex in 2019, the line has arguably become the affordable brand’s flagship. Timex continues to iterate on the Q’s core style to create new models that feed the public’s insatiable hunger for these retro-cool sports watches, with 44 different Q references now appearing in the brand’s catalog.

Last May, the brand branched out with the Q Timex Continental GMT, which made a few significant changes to the original Q. First, it ditched the rotating bezel in favor of a fixed steel bezel with polished sides and a brushed top.

It also added a new stepped dial with a radial pattern resembling a vinyl record and applied baton indices. It displayed its GMT complication in a unique curved window above 6:00 instead of relying on a fourth hand. And most notable of all, it added a true integrated bracelet to the watch, replacing the faux integration of the original Q.

The Continental GMT was a hit, prompting Timex to follow up the release with a day-date version last fall and a Continental Chronograph just last month.

Now, Timex is revisiting the original Q Timex Continental GMT with a new version that takes a page from luxury watchmakers.

Timex Q Quartz wristwatch with black textured dial, date window, and black patterned rubber strap on a red and chrome surface.
The Q Timex Continental GMT gets a new luxe look.
Timex

Continental champion

The original Q Continental GMT was available in two versions: a black dial with the aforementioned integrated steel bracelet, or a silver dial with an integrated, textured, black rubber strap.

Now, Timex has basically combined the two, offering the black dial on the rubber strap for the first time.

Now, you may be thinking “big deal,” but with the finishing on the case, the darker textured dial and the integrated rubber strap, which itself is textured and now the same color as the dial, give off some serious luxury vibes. The color-matched dial and strap look much more premium than the previous silver-dial version on rubber.

Side view of a silver watch case with a black rubber strap and a metal clasp on a red background.
An integrated rubber strap is paired with the watch’s black dial for the first time.
Timex

In fact, the new look reminds me a lot of the black Vacheron Constantin Overseas on rubber, a watch that retails for $28,400. If you love the look of a dark-dial Overseas on its integrated rubber strap, then this new Timex offers a similar design for $28,211 less.

Outside of swapping in the strap for the bracelet, this black-dial Q Continental GMT is unchanged. The stainless steel case measures 39mm across and just 9mm tall, its water resistance is a respectable 50m, the crystal is mineral glass, the quartz movement features GMT and date complications, and the solid caseback features an image of a globe as a nod to the watch’s travel-friendly features.

Back of a stainless steel Timex watch with black strap, engraved with a globe and text "WATCHMAKERS EST. 1854".
The handsome caseback features a depiction of a globe as a nod to the watch’s dual time zone functionality.
Timex

Availability and pricing

The latest addition to the Q Timex Continental GMT lineup is priced at just $189, a decidedly low price that’s the same as the silver-dial version on rubber and $20 less than the same watch on a bracelet.

The new model is currently the only Q Timex Continental GMT model in stock on Timex’s website, as the two older versions have both sold out and are only available to preorder at this time.

Silver Timex Q Quartz watch with black dial, white markers, date window, and black textured strap.Timex

Timex Q Timex Continental GMT Black Rubber

Specs

Case Size 39mm
Movement Quartz GMT
Water Resistance 50m

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