With prices skyrocketing across the Swiss watch industry in response to President Trump’s 39 percent tariff on American importers of goods made in Switzerland, Tissot has taken a different approach.
The Swatch Group brand has long been known for its high value-to-quality ratio. Still, its latest offering takes things to a frankly absurd level with a well-sized, attractive, Swiss-made everyday watch powered by an automatic movement regulated to near COSC levels of accuracy for around $500.
Livin’ the Dream
Typically, if you want to spend well under $1,000 on an automatic or mechanical watch, you have to make some compromises when it comes to accuracy.
If you’re looking at the usual suspects from Japan that dominate the $500-and-under mechanical market — Seiko, Citizen and Orient — you pretty much know going in that the movement you’re getting will probably be off by anywhere from ±20 to ±40 seconds per day. It’s just the way it is.

Mechanical watches from big Swiss brands don’t even really exist at such low prices, with most brands’ entry-level models starting closer to the $1,000 mark. But even if they did, you’d likely be relegated to something like a Sellita SW-200 for a movement, which has a stated base accuracy rating of ±12 to ±30 seconds per day.