Restraint is the most underrated discipline in design, especially with watches.
For decades, Rolex has barely touched the Submariner, Oyster Perpetual and other key models. Seiko continues to rely on its design language from the 1960s. And Timex has built its comeback on replicating archival watches.

No young watch brand understands the virtue of design discipline — knowing when the work is finished, and not fixing what isn’t broken — better than Unimatic.
The Italian watchmaker was founded in 2015 by former industrial designers Giovanni Moro and Simone Nunziato. From the beginning, a distinct design ethos was established, and adhering to it has helped elevate the brand above most of its microbrand peers.

After ten years of escalating success in the industry, Unimatic remained committed to its trademark aesthetic when designing its most ambitious set of dive watches.






