26 New Watches You Missed from Seiko, IWC, Timex, Casio and More

The Bradner is one of Spinnaker’s most iconic dive watches. It’s also incredibly affordable, which makes this revision all the more enticing. While it retains some of what made it great, like a reliable Seiko movement, it gets a significantly upgraded dial treatment, swapping the original for a guilloché textured one with a fumé sunburst finish. It’s a stunning look that you’d likely expect to cost at least double (if not more) than its MSRP.

Ben’s Watches and Wren team up again to give the 41mm Diver One Magma, featuring an orange fumé dial, an all-black DLC coating. It’s powered by a Sellita Caliber SW200-1 automatic movement and comes with an additional neon orange FKM rubber strap. This limited edition of 100 pieces will be available first in person at the Wind-Up Watch Fair Chicago from July 10-12, then exclusively at Time & Tide NYC and online starting July 14.

Seiko expands on its Rotocall reissue with two dressed-up versions in gold and silver. Taking on the now-obscure ’80s digital watch that went to space dozens of times, the new edition stays faithful to the original with an octagonal bezel that toggles through its various digital features. This time around, however, the watchmaker opts for a reverse LCD display.

Christopher Ward teams up with The Dial Artist, Chris Alexander, for a hand-painted take on its Twelve X sports watch. Each watch in this limited series of 150 pieces features 8 hand-painted components of the dial and the in-house Calibre CW-001 movement, visible through both sides of the watch thanks to the skeletonized dial and exhibition caseback, in a process that took a total of 900 hours.

Simple but effective, the Divers Date gets a vintage military-inspired refresh with a matte olive-drab dial. It is complemented by the same black ceramic bezel ring found throughout the collection. Powered by the Caliber 733-1 automatic movement, it comes on a three-link tapered steel bracelet with a folding clasp and exposed rivets, as well as a black perforated rubber pin buckle strap.

Zenith introduces a more extreme sequel to its Defy 21 Ultraviolet from 2020 with the Defy Extreme Ultraviolet. The watch resurrects its predecessor’s vibrant purple colorway, but this time pairing it with the sharp-angled, avant-garde design of the Defy Extreme case and integrated bracelet. Both case and bracelet are made of microblasted titanium, while two quick-change rubber straps in violet and black are also included. A violet sapphire dial reveals the violet bridges of the El Primero 9004 movement, which boasts two escapements. One beating at 5Hz for the main timekeeping, and a separate 50Hz escapement for the chronograph. This crazy-high beat rate allows the chronograph to time events down to 1/100th of a second, with the chronograph seconds hand zipping around the dial once per second in a stunning display of horological engineering prowess.

Norqain gives its GMT sports watch a holiday makeover with a vibrant color palette, cheeky vacation callouts on the dial and a date window that reminds you to enjoy life once a week with a rotating cast of beach-related imagery like sunglasses and a bikini. One lucky buyer of the watch, which is limited to 500 pieces, will also win a tropical vacation for two to a luxury resort in the Maldives.

Seiko updates its affordable GMT field watch with a new military-inspired olive dial called “Khaki Drill.” It launches alongside a similarly inspired ivory dial dubbed “Desert Sand.”

Vacheron brings its rich burgundy dial, previously offered on other Overseas models, to the perfectly sized 35mm steel case. It features a satin sunburst finish with a framed date window at 3:00. Along with the signature integrated steel Y-link bracelet, an alligator leather strap and a rubber strap are provided, both in matching burgundy.

Ongoing since 2020, Luminox has yet again expanded upon its partnership with the Navy SEAL Foundation. And this entry is one of its stealthiest additions yet. The case, bezel and strap are all crafted from IP Gun steel, granting it its blacked-out look, as well as incredible toughness and durability. It also has a matching blacked-out dial, which serves to enhance the brand’s signature 25-year Luminox Light Technology. And like its brethren, every sale benefits the Foundation.

Hublot keeps the summer vibes rolling with the Big Bang Sapphire Sky Blue, an airy take on the brand’s transparent integrated icon. The watch features a 44mm case made of clear sapphire crystal, making it nearly impossible to scratch, paired with an integrated rubber strap and skeletonized dial in Sky Blue. Many components of the in-house “Meca-10” manually wound movement are also treated with the same light blue shade, as much of the movement is visible through the sapphire front, sides and back of the watch. The movement has a ten-day power reserve, which is tracked via a numbered disc at 6:00, and the water resistance is a pool-worthy 50m. The watch is limited to just 100 pieces worldwide.

Panerai adds a steel bracelet to the 44mm Submersible for the first time, complete with the brand’s Quick Length Adjustment clasp for on-the-go adjustments.

The Monaco was named after the totemic F1 Grand Prix, but this limited-edition collaboration celebrates the Goodwood Festival of Speed, a showcase of automotive performance, old and new. The dial is appropriately done up in a British Racing Green lacquer with khaki accents. It is a tricompax dial, powered by the Caliber TH20-00 automatic movement. It is a limited edition of 71 pieces in recognition of the 1971 film Le Mans, which immortalized the Monaco.

This venerated British microbrand has returned to its field watch for a second time. This second edition sees some noteworthy changes. For instance, the original Sellita movement has been swapped out for a newer one that boasts a 63-hour power reserve (compared to the original’s 42), yet it remains manually wound. The case also gets a bit shorter, clocking in at 11.5mm instead of 12. The styling has also been altered in numerous ways, including a quartet of quirky new dial colorways (the element for which the brand is best known). Yet the spirit of this playful timepiece is thankfully maintained.

The independent Italian watchmaker created a pair of watches in collaboration with Tullio Abbate, the Ferrari of speedboat manufacturers. There is a Modello Quattro with a black-and-gray marbled forged carbon case and dial, along with a Modello Uno with a white dial and a blue aluminum bezel insert. They are limited to 50 and 200 pieces, respectively.

IWC introduces a summer-appropriate dial color to the smaller 35mm version of its Ingenieur integrated sports watch with “Pool,” an aquatic-inspired shade of light turquoise.

Seiko once again teams up with Rowing Blazers and Wind Vintage for a reimagined 1960s Rally Diver, this time available in two colors and two sizes: a blue version in 42.5mm, and a green one in a smaller 38mm case. Both feature checkerboard bezels, striped seconds hands, triple branding and come with both a stainless steel bracelet and nylon strap. Each color is limited to 2,500 pieces and is guaranteed to sell out.

Casio takes its sophisticated A1000 and puts it further into dress watch territory, swapping the mineral crystal for a sapphire one. The upgrade also comes with a new striped vapor deposition effect, a more minimal dial and a bracelet revision.

Having been originally developed for a non-disclosed US Military unit, Nodus returns the Sector Deep Pioneer to its tactical roots with a grainy black DLC coating on the case, bracelet and bezel frame, topped with a green ceramic compass bezel insert. The case remains 38mm wide with a 42mm overhanging bezel and a “destro” crown placed at 9:00.

Hermès’ icon from 1991, the Cape Cod, has spent most of its history as a ladies’ dress watch, but a few unexpected tweaks have turned the legend into a men’s sports watch. The 2026 Cape Cod introduces a 41mm titanium case featuring a satin-brushed top and bead-blasted sides. The black dial receives a similar finish, with a sandblasted center surrounded by a satin-finished outer portion that houses applied rhodium-plated Arabic markers. These markers, along with the hands (save for the bold orange seconds hand), are filled with Super-LumiNova, which, combined with the watch’s 100m water resistance, makes this a true sports watch. Also aiding in that regard is the Hermès Manufacture Calibre H1912 automatic movement, along with a rubber strap that’s available in four colors: jaune de Naples (yellow), orange, bleu abysse (blue) and black. The sportier Cape Cod will go on sale in September 2026.

Timex and End team up for a retro watch inspired by a 1981 Timex watch and featuring a softened octagonal bezel, faux-integrated bracelet and pearlized ice-blue dial featuring an engraved globe motif.

Longines drew inspiration from one of its 1950s models for this unique take on a power reserve complication that utilizes two rotating discs in the center of the dial to track the mainspring’s remaining hours in a symmetrical way.

G-Shock debuts its 2100 Luxe Black for the American market, transforming the streetwear favorite into a more refined timepiece for dressier occasions. Aside from the stealthy colorway, the watchmaker revises the hour markers to make them slimmer and introduces new PVD hour markers for a richer color.

Under $55 is a steal for any genuinely functional watch, but this one offers way more value than you’d probably expect. Not only does it come with a full suite of useful features (including a stopwatch, timer, automatic calendar, onboard alarms, LED backlight and more), but it also comes with a battery that’s good for a whopping 10 years of constant operation, and that’s without any necessary maintenance. If you’re looking for a reliable everyday beater you can count on for a bargain-bin price, this is it.

The Jet finally lives up to its name with an automatic GMT function added to the Hesalite glassbox dial. It comes courtesy of the tired-and-true TMI (Seiko) Caliber NH34A automatic movement. The 40mm case is titanium and comes on a black leather pin buckle strap.

Gilda Radner was one of the founding members of SNL and is an absolute legend in the comedy world. She also sadly passed after a battle with ovarian cancer. To celebrate her life, legacy and the cancer support organization created in her honor, Gilda’s Club, Shinola has released a pair of stunning watches in the Gilda Radner Great American Watch collection. Both watches, a Runwell and a Runabout, feature gold cases and stunning red Jasper dials (with matching crown carbochons). However, while they clearly match one another, they also have their own unique character.