If you buy from a link, we may earn a commission. Learn more
From afar, the watch industry may seem unhurried. But every passing day brings about new timepieces from brands big, small, new and old.
Below, find 22 new releases from the likes of affordable brands like Seiko and Casio, luxury legends such as Omega and TAG Heuer, and enthusiast favorites like Brew and Sraum. Together, they show an industry that never stops ticking — and, centuries later, can still find the time to surprise you.
Best New Gear: This article is part of an ongoing series collecting the most important new watches, gadgets, pocket knives and more. Catch up on other releases.
Omega
Omega Speedmaster Moonwatch Professional “Masters Green”
Omega quietly adds a new Speedmaster Moonwatch in Moonshine gold with a green dial and Moonshine gold subdials featuring a golf spike-inspired radial pattern.
It seems that there are no hard feelings from the proudly British watchmaker. This limited-edition version of the jumping-hour field watch, featuring a central seconds hand, is decorated with indices and a script “1776” printed in white on the blue dial. It is available on a blue embossed leather strap or a steel Y-link bracelet, and is limited to 250 pieces.
Benrus is on its second life now, but the new ownership remains faithful to the brand’s rich archive of watches produced for the American military. This vintage-inspired field watch features star-shaped applied hour markers and a dial decorated with the Declaration of Independence. It is a limited edition of 250 pieces.
Bulova was once a titan of American watchmaking headquartered in Queens, NY. While it’s been owned by Japan’s Citizen Group for a long time now, the brand is celebrating America’s big milestone with a red-white-and-blue Snorkel. This quartz-powered skindiver features a decorative “Sail 4th” caseback.
Seiko updates its retro-inspired professional diver’s GMT watch with increased water resistance of 300m and a new microadjustable clasp offering up to 15mm of travel.
Casio brings its biggest update to the Pro Trek line so far, debuting the PRJ-01, the first fully-analog take on the affordable hiking watch. Leaving behind Triple Sensor features, the new timepiece still gives you 100m of water resistance, Tough Solar charging and 100m of water resistance. It also happens to be significantly more wearable at just 39.1mm across the case. Other features include a fully-lumed dial and a carabiner attachment on certain variants.
Split, a watch brand founded to raise money for providing mental health resources to those who can’t afford it, equips its proprietary Ceramod+ case with a Miyota Caliber 9075 automatic GMT movement. The 40mm case is topped with an AR sapphire crystal and features a screw-down crown for 100m water resistance. It is available in black, blue, green and beige, each on a matching FKM rubber pin buckle strap.
Norwegian independent brand Straum has only been around for five years, but the brand has already become known for its premium, nature-inspired dials and its innovative integrated designs. Both signature traits are on full display in the Frozen Metal Titanium, which uses the same 38.7mm x 11.5mm Grade 5 titanium case and integrated bracelet as the flagship Jan Mayen. Both are bead-blasted with mirror-polished accents for a rugged yet luxe finish, and the bracelet attaches and detaches via the brand’s toolless push-button “Straum Coupling” system. What sets the Frozen Metal apart is the dial, which features an all-new treatment meant to mimic the appearance of frost forming … and it does an uncanny job of it. A new crack-textured pattern is overlaid with a white galvanic frost treatment at the edges of the dial that gradually gives way to silvered bare metal at the center. The dial is accented by new blue PVD hands and applied indices for icy cool contrast.
Breitling teams up with legendary cyclist Eddy Merckx for a limited-edition Top Time Chronograph featuring a bold yellow dial and callouts to the GOAT throughout.
Bulova scales down its fan-favorite retro TV-dial watch to a sleek and infinitely wearable 35mm case width. The date complication (and accompanying “cyclops”) has been removed, creating a balanced time-only dial. It runs on the same high-precision quartz Precisionist movement, featuring a perfectly smooth seconds hand sweep. Only stone dials are available at launch, with white on stainless steel and blue and green on two-tone stainless steel with gold-plating.
Brew’s best all-purpose watch, thanks to the Sellita Caliber SW210-1 b hand-wound movement inside, gets a gorgeous two-tone dial revamp. The copper-and-black motif is inspired by the crema tone of a freshly pulled shot of espresso. It comes in a 36mm version of the TV-dial Metric case with a matching faux integrated steel bracelet, removable with quick-release pins.
Temporal Works, the independent watch brand of The Armoury, follows up its inaugural Series A dress watch from late last year with the more rugged and adventurous Rambler. While using the same Patek Calatrava-inspired 37mm x 10mm stainless steel monobloc case as the original Series A, the Rambler adds a bead-blasted finish for tougher wear. It also features an all-new segmented dial with a fully lumed minute track and a new Flieger-style handset that’s also overloaded with lume for excellent nighttime legibility. The bright orange seconds hand provides high visibility against the “Black Sesame” or “Red Bean” dial, and the watch is paired with a calf leather-lined strap in canvas (black) or alcantara (red) from Jean Rousseau Paris, while inside beats the Swiss-made Sellita SW210-1 b D4 automatic movement. Outside of the Swiss movement and French strap, the rest of the main components of the watch are all produced in Japan, where the watch is assembled. The watch is available exclusively from The Armoury.
This art project come to life displays time using three minimalist rotating discs for hours, minutes and seconds, and seven dots to denote the day of the week. All information also appears on an LCD screen for ease of use.
Parmigiani Fleurier Tonda PF Sport Chronograph Ultra-Cermet Mineral Blue
Parmigiani adds a more vibrant colorway to its Tonda PF Sport Chronograph Ultra-Cermet, adding light “Mineral Blue” to the subdials and rubber strap to constrast against the cold anthracite of the Ultra-Cermet case and Blackor-treated dial.
Zenith drapes the elegantly pragmatic dial of its Chronomaster Classic with an emerald green inspired by the oxidized copper rooftops of Paris, finished with a grainy texture and a fumé fade. The 38mm stainless steel case comes on a stainless steel three-link bracelet, and an additional black leather strap is provided. This limited edition of 50 pieces is sold exclusively in France.
Czapek’s flagship Antarctique sports watch gets an out-of-this-world makeover thanks to the addition of a blue meteorite dial. The dial is cut from a slab of the Gibeon meteorite, chemically treated to reveal its natural Widmanstätten patterns and then coated with several layers of light blue lacquer for a glacial-like finish. The watch comes in both the standard 40.5mm and “S” 38.5mm sizes in stainless steel, and is paired with the Antarctique’s V2 integrated bracelet, which features tighter tolerances, satin finishing on the underside for improved comfort and an easier-to-use quick-release system. The Frozen Meteor is limited to 38 pieces in the standard size and 28 for the smaller Antarctique S.
TAG Heuer again teams up with Gulf Oil for a Formula 1 collab featuring the world’s most famous racing livery. This time, it’s the hypermodern and aggressive Formula 1 Automatic Chronograph getting the paint job, which it pairs with a sandblasted titanium case and bracelet and a forged carbon bezel.
Orient updates its most popular model to feature Arabic numerals, following a trend among luxury watchmakers. The sunburst dial is available in blue and burgundy with metallic detailing, white and green with rose gold-toned detailing, and eggshell with metallic numerals and heat-blued hands. All five references come on quick-release leather pin buckle straps embossed with an alligator texture, and run on an in-house Caliber F6724 automatic movement with hand-wound capability.
Mido’s value-driven 200m diver features a grain-textured dial, an aluminum bezel insert, an AR-coated sapphire crystal, an 80-hour power reserve and classic tool watch aesthetics, all for under $1,000.
Casio’s new A140 is a brand-new digital watch that takes the overall design language of classics like the F-91W and A168 but dresses them up a bit. The focus here is more on aesthetics, with an elliptical case shape and a wider, more minimalist dial area. It’s adorned with a multi-row stainless steel bracelet that recalls ’70s and ’80s dress watches.
The latest treatment in Vero’s popular line of Smokey Bear field watches is arguably the best-looking yet. The monochromatic pebble blue dial, referencing the clear skies Smokey seeks to protect, comes to life through Ion Plating, which bonds the coating to the stainless steel. Other highlights include a Seiko NH38A automatic movement, green Super LumiNova on the hands and numerals and two strap options: one leather and one blue canvas NATO. Bonus: the brand donates 10% of every sale to fire prevention efforts and education around fire safety.
Echo/Neutra applies an absolutely stunning shimmering salmon hue to its Rivanera collection of rectangular titanium dress watches. The larger Rivanera has a flat dial with electric blue hands, applied indices and printed tracks. But the new “antique pink” hue comes alive with the radial guilloché-style pattern on the Rivanera Piccolo dial (pictured above). Marked only with two black stick hands and a tiny date window with a black disc, the color is the star of the show. Both watches come on a pebble-grain leather pin buckle strap, and an additional black rubber strap is provided.