New Balance’s ’70s-Inspired 327 Goes Western with Its Boldest Rework Yet

The style-forward sneaker with retro runner influence gets done up in a cow print makeover while maintaining its modern profile.

Pair of brown and white sneakers with black textured heel counters on a yellow background.New Balance

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New Balance’s ’70s-inspired 327 sneaker launched less than a decade ago, but it has already made a name for itself as a stylish everyday option, with an aesthetic sitting somewhere between heritage classics like the 574 and trendier silhouettes like the 9060.

(Its price point also hovers in that comfortable middle zone.)

Simultaneously recognizable and alternative, the 327 just scored a bold new look that gives it a new level of distinctive flair.

Releasing tomorrow, August 12th, the 327 “Cow Print” is dressed in two deliciously named variants of the classic animal print.

The first, Pumpernickel with Sea Salt, is a brown and white version with a cow print nylon upper paired with rich, chocolatey brown suede overlays.

Breakfast Tea with Pumpernickel and Sea Salt is the black and white alternative, with the same upper materials.

Both new versions of the 327 continue to feature its defining, oversized “N” logo, lugged outsole inspired by the 355 trail running shoe and rubber heel wrap inspired by the 320, 355 and Supercomp models.

At $105, the 327 is a slight upgrade from the 574 ($99) in materials (and unexpected style), while remaining more wallet-friendly than the in-demand, pricier 9060 ($160).

Black and white sneaker with large white "N" logo and black and white camouflage pattern on upper.
The Breakfast Tea with Pumpernickel and Sea Salt treatment is a refined take on animal print, perfect for minimalists.
New Balance
Pair of brown and white New Balance sneakers with cow print pattern and white laces viewed from above.
The 327’s split eyerow (also referred to as the split eyestay, the section of material that the shoelaces pass through) gives it a distinctive look; most eyestays are one continuous piece.
New Balance
Black and white New Balance sneaker with cow print pattern and white stitching on a white background.
Subtle ‘New Balance’ text branding sits on the medial side of the shoe, letting the new print do the talking.
New Balance
Brown and white New Balance sneakers with cow print pattern and black textured soles.
The oversized, angled “N” logo is a defining feature of the 327.
New Balance

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