Rolex’s entry-level watch, the Oyster Perpetual 28, starts at $5,800. Divide that by half, and you get $2,900. Believe it or not, that might still be several hundred dollars more expensive than Zeno’s upcoming Emara ADV electric off-road motorcycle.
While that might make this bike sound dangerously close to the bargain bin, it’s actually a surprisingly capable, tech-forward two-wheeler, and the brand’s existing commuter bike backs up its potential big time.

A different kind of Indian
Zeno is an Indian startup that’s been making waves with its incredibly affordable Emara electric commuter motorcycle. However, the brand isn’t exactly new to the EV scene.
Michael Spencer, a four-year senior management veteran from Tesla, founded it. Alongside former Apple TV engineer Rob Newberry, former Lucid powertrain engineer Swaroop Bhushan, and engineers from Gogoro, Tesla and others, the team is trying to do what Tesla did in the USA for other emerging EV markets.
Like its predecessor, the Emara ADV could be a serious game-changer.