Hoka is a running brand. Or, that was the idea.
Founded in 2009, the company started with a simple premise: make a better shoe for downhill trails.
But you don’t move $2 billion in sales every year without casting a wide net.
As it turns out, Hoka’s formula of cushion minus weight appeals to pretty much everybody, including nurses, line cooks or any professional who spends most of the work week on their feet.
So it should come as little surprise to see the brand service those demographics directly, as it’s done with the upcoming Arahi SR.
