21 New Watches You Missed from Seiko, Timex, G-Shock, Breitling and More

Keep time with the horological industry’s most exciting new watches.

Collage of five watches: silver metal watch with blue opal dial on wrist, black and yellow Casio G-Shock dial close-up, silver watch with textured white dial and black leather strap, blurred blue dial, and close-up of silver watch bracelet.Gear Patrol

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From afar, the watch industry may seem unhurried. But every passing day brings about new timepieces from brands big, small, new and old.

Below, find 21 new releases from the likes of affordable brands like Seiko and Timex, luxury legends such as Zenith and Breitling, and enthusiast favorites like Autodromo and Habring. Together, they show an industry that never stops ticking — and, centuries later, can still find the time to surprise you.

Best New Gear: This article is part of an ongoing series collecting the most important new watches, gadgets, pocket knives and more. Catch up on other releases.

Black Maurice Lacroix wristwatch with visible gears and turquoise hands, paired with a turquoise rubber strap.Maurice Lacroix

Maurice Lacroix Aikon Skeleton 45mm Label Noir Limited Edition

Maurice Lacroix teams up for the third time with Swiss watch modifier Label Noir for this ultra-cool take on the Aikon Skeleton featuring a black DLC steel case, a smoked sapphire dial and turquoise accents on the hands. Two integrated straps, one turquoise rubber and one black suede, bring it all together. Just 100 examples will be made.
Silver stainless steel wristwatch with a multicolored opal dial and date display at 3 o'clock.Venezianico

Venezianico Nereide Opale

Italian boutique watchmaker Venezianico cut an absolutely stunning dial from artificial opal for this impressively capable dive watch. The 42mm steel case is topped with a tungsten bezel insert and comes on a five-link steel bracelet. It is powered by a Sellita caliber SW200-1 automatic movement customized with a signed, rhodium-plated rotor. The watch is a limited edition of 500 pieces, and pre-orders open on December 24.
Black dial automatic wristwatch with silver markers and black leather strap with white stitching.Kiwame Tokyo

Kiwame Tokyo Iwao Sumi

This Japanese microbrand’s refined take on an Explorer-style field watch boasts a 38mm steel case, 100m of water resistance, a Japan-made Miyota automatic movement and a multi-textured dial.
Black Aston Martin GMT Racing Zone watch with textured bezel, yellow accents, and black rubber strap with diamond pattern.Goldsmiths

Aston Martin MTIZ1F501

Produced by Timex, this blacked-out quartz GMT with a rotating internal world-time bezel is part of Aston Martin’s first watch collection.
Round stainless steel wristwatch with black dial, silver Roman numerals, and brown leather strap on a wooden surface.Monochrome

Monochrome Montre de Souscription Seconde Morte

Monochrome debuts its latest collaboration with Austrian indie watchmaker Habring, which features a mechanical “deadbeat seconds” movement. Mechanical jumping seconds complications, now ubiquitous with quartz movements, were once prized for their accuracy. The in-house caliber A11S hand-wound movement beats at 4Hz and has a 48-hour power reserve. Only 33 pieces are available.
Silver Longines wristwatch with a red gradient dial, gold markers, moon phase indicator, and black leather strap.Longines

Longines Master Collection Year of the Horse

Longines pays tribute to the Year of the Horse with this special edition of the Master Collection Moonphase featuring a red fumé dial with gilded hands and indices and a gilt rotor featuring a depiction of Chinese artist Xu Beihong’s Galloping Horse painting.
Silver wristwatch with a bright turquoise marbled dial and black leather strap.Anders & Co.

Anders & Co. AC2 Volcán

Swedish boutique watchmaker Anders & Co. offers a classic stone dial dress watch in five variations at a price most watch enthusiasts can afford. The 37mm tonneau dial is remarkably sleek, measuring just 5.6mm in height, thanks to a Miyota caliber 9T22 quartz movement. The sans-seconds dial is available in turquoise, charoite, rubellite, aventurine glass and red agate, with each coming on a black embossed alligator leather pin-buckle strap.
Timex wristwatch with gold-tone case, white dial, black numerals, red second hand, and dark brown leather strap.Timex

Timex Easy Reader Classic 38mm Leather Strap Watch

This watch is the direct descendent of the timepieces Timex put through the ringer in the 1960s through a series of live-aired “torture tests.” Yet, despite its pedigree and history, its a relatively humble, understated watch, boasting a simple-yet-accurate quartz movement, a 12- and 24-hour dial (with an Indiglo backlight, rare for an analog watch) with a date window and a handsome leather strap.
Stainless steel Zenith El Primero watch with blue textured dial and rotating blue bezel.Topper Jewelers

Zenith Defy Extreme Diver Bioluminescence

Zenith teams up with Topper Jewelers for this knockout version of its ultra-modern dive watch inspired by bioluminescent marine life. A new blue ceramic bezel is paired with a custom blue wave-textured dial dotted with subtle specs of Super-LumiNova that glow in low light.
Black Autodromo wristwatch with a round dial, white minute markers, and a red Pegasus logo.Autodromo

Autodromo x Mobil 1 Group B Pegasus Edition

Autrodromo’s homage to the 1980s glory days of rally car design is blacked out with a DLC coating on the steel and titanium case and steel integrated flat-link bracelet. The striking Gorup B dial is a high-contrast white-on-black with lume applied to all white detailing and the red Mobil 1 Pegasus logo. The razor-sharp 39mm-wide by 9.9mm-tall case houses a Miyota caliber 9015 automatic movement with a 4Hz beat rate and 42-hour power reserve. It is a limited edition of 70 pieces.
Silver metal wristwatch with a white dial featuring world city names and a 24-hour time display.Alterum

Alterum Worldtimer Horizon

The fourth and final iteration of the ultra-minimalist Alterum Worldtimer, which won the inaugural Dubai Watch Week × Grail Watch competition in 2024, has a dial that is essentially a photo negative of the original. As before, the heart of the appeal is the eschewing of conventional hands in favor of four concentric discs that indicate minutes, hours, 24-hour time and 24 major cities spanning the globe. What stands out with this edition is the depth of field achieved by placing the markings on the underside of the flat sapphire crystal, an effect emphasized by the shadows cast on the white dial.
Breitling SuperOcean watch with blue dial, silver markers, black bezel, and textured black strap on metallic surface.Bucherer

Breitling Superocean Heritage B31 Automatic 42 for Bucherer

Breitling teams up with Rolex-owned retailer Bucherer for this special edition of the former’s flagship dive watch, the Superocean Heritage, that finally brings the classic dive watch combination of blue and black to the line. The 42mm stainless steel diver features a blue sunburst dial to go along with its black ceramic bezel, adding up to one of the most attractive versions yet of Breitling’s recently refreshed diver. Powering the watch, and visible behind a sapphire caseback, is the Breitling B31 calibre, the brand’s first manufacture time-and-date automatic movement. Paired with a fitted black mesh rubber strap, the watch is available exclusively at select Bucherer locations, including its online boutiques.
Silver stainless steel Seiko wristwatch with brown bezel and brown textured dial showing day and date.Seiko

Seiko 5 Sports SKX Winter Sports

This limited edition of the Seiko 5 Sports SKX takes inspiration from winter sports equipment and is available in either purple or brown, both of which feature a grid-patterned dial and a two-tone bezel (with white being the other color) with a Hardlex crystal insert in place of the usual aluminum.
Silver Vacheron Constantin wristwatch fully encrusted with diamonds on the dial, bezel, and bracelet.Vacheron Constantin

Vacheron Constantin Overseas 35mm Self-Winding High Jewellery

Vacheron’s first fully gem-set automatic 35mm Overseas is available in pink or white gold and is encrusted with a total of 1,430 diamonds totaling 12.58 carats.
Black Porsche Design chronograph watch with tachymeter scale, three subdials, and metal link bracelet.Porsche Design

Porsche Design Chronograph 1 Anniversary Edition

The Porsche Design Chronograph 1 is one of the most iconic chronos of all time. However, this one is even more special, as it is designed to pay homage to the personal timepiece of F.A. Porsche — legendary designer of the 911. To that end, it has a special Super-LumiNova treatment — meant to mimic the look of worn tritium or radium — alongside a movement rotor (visible through the caseback) made to mimic the wheels of an accompanying special-edition sports car. Yet, it retains its signature looks and other spectacular details.
Round silver Timex wristwatch with black dial, beige numerals, and olive green fabric strap.Avirex

Timex x Avirex TA-25-A

During First World War, the company that would later become Timex supplied simple field watches for the US military. Now that watch is getting a new lease on life in the form of the quartz-powered, Japan-exclusive TA-25-A, which arrives with a modern 38mm case, available in two variants: shiny or brushed stainless steel. The spade hands of the original were also replaced with new ones inspired by the cockpit instruments found in US military aircrafts.
Black and blue Seiko Astron GPS Solar chronograph watch with textured dial and metal bracelet.Seiko

Seiko Astron GPS Solar Starry Sky SSH187

Part of a limited-edition two-watch collection, this black titanium Astron GPS chronograph GMT features a dark-turquoise dial embossed with a swirling galaxy pattern and infused with star-like glitter.
Black Seiko Astron GPS Solar watch with textured blue dial and date display at 3 o'clock.Seiko

Seiko Astron GPS Starry Sky SSJ039

Part of a limited-edition two-watch collection, this black titanium Astron GPS model features a dark-turquoise dial embossed with a swirling galaxy pattern and infused with star-like glitter.
Black and gray Casio G-Shock watch with yellow hour markers and digital display on a gray strap.G-Shock

G-Shock GAB2100DF-1A

Part of G-Shock’s latest Charles Darwin Foundation collaboration, the GA-B2100DF-1A is inspired by the Galápagos Albatross. Its bird-shaped indicator hand, yellow-accented hands and hour markers (matching the albatross’s beak) and map of the Galápagos Islands spreading across the dial all point up this association, as does the sustainable bio-based resin making up most of the materials. Performance-wise, the watch boasts a bunch of world time, stopwatch and timer functions, double LEDs, long Tough Solar battery life, 200m of water resistance and Bluetooth pairing that unlocks even more handy features.
Silver TAG Heuer Carrera chronograph watch with black perforated leather strap and blue accents on hands.TAG Heuer

TAG Heuer Carrera Chronograph Australian Limited Edition

TAG Heuer achieved perfection by applying details from two highly coveted vintage models to its much-loved new Carrera Glassbox design. The panda dial with blue hands comes from the 1969 Autavia 1163T “Jo Siffert,” named after the brand’s first-ever brand ambassador. The Côtes de Genève dial texture is inspired by the Carrera “Success Watch,” which was gifted to F1 winners in the 1970s. It is a limited edition of 75 pieces.
Silver mechanical wristwatch with visible gears and purple jewels, featuring a textured copper background and gray suede strap.Armin Strom

Armin Strom Gravity Equal Force Ultimate Sapphire Salmon

Armin Strom adds a classic touch to its futuristic Gravity Equal Force with this salmon edition. Like previous iterations of the GEF, the watch is powered by Armin Strom’s in-house, hand-finished Calibre ASB19 movement, which combines a micro-rotor with a stop-work declutch mechanism inside the mainspring barrel that delivers constant force across the entire three-day power reserve — resulting in equal performance regardless of how much power is left in the mainspring. For this limited stainless steel version, the watch’s guillochéd mainplate dial gets a handsome, vintage-inspired makeover with a salmon PVD treatment. Production is limited to just 25 pieces per year.
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