In many respects, Michelob Ultra is the little beer that could. Turns out, little beers may be the only thing Americans want to drink anymore.
GP100: Gear Patrol’s annual roundup of the most important releases collects key watches, cars, outdoor gear and more. Browse the full list or catch up on last year’s winners.
Last year marked the first time in two decades that brewery closures outpaced openings, a trend that only continued into 2025.
Sales, meanwhile, are a soarin’ at Michelob Ultra, now the country’s top beer brand (recently taking down Modelo Especial).
Moderate drinking has struck such a chord that even NAs are popping off; in fact, it’s one of the industry’s few growth areas, with AB InBev projecting a $2 billion market in the next five years.
Enter Michelob Ultra Zero, the fuel on the fire.
