Sabah is an outlier in this day and age.
It is a young brand that didn’t invent anything and never claimed to, but found success by introducing a couple of traditional Turkish shoes to a Western audience. Its catalog now includes a cologne, Mediterranean sandals and a boot, but the brand has consistently stayed true to its roots, and it doesn’t spend more on marketing than production.

The slip-on, flat-soled Sabah and mule-style Baba have been offered in countless colors and materials, including a few options made in El Paso, Texas, and one with a loafer-style sole, but the product was never watered down as the brand grew exponentially over the past decade.
The owner is the face of the brand through constant social media engagement, and Sabah has leaned on organic marketing from the beginning because people genuinely love the shoes.
Sabah won me over when it introduced a roughout leather with a high nap, or hairy texture, in 2024. I typically stick to loafers and boots when it comes to leather footwear, but the Tabac Rough Out called to me.






