Mercedes-Benz is in the midst of overhauling its lineup, and the Stuttgart-based automaker just dropped its latest. Meet the all-new, seven-row second-generation GLB-Class subcompact SUV.
It’s the second model to launch as part of the brand’s complete makeover as it enters a new multi-energy era, following the recent debut of the CLA-Class. Given that the previous GLB was nearing six years old, it was about time for a next-gen model.
Not only does the new GLB enter its second iteration, it represents a new chapter for the Three-Point Star.
Making Mercedes-Benz young and hip
Previously, Mercedes-Benz often utilized its flagship models, like the E- and S-Class, to showcase its new ambitions and innovations. But in a constant battle to try and win over younger buyers and reduce the average age of its owners, Mercedes shifted its focus to its smaller and more affordable models.
Such models include the recently revamped CLA and now the GLB-Class. As a result, the automaker put a lot of effort into making the GLB speak to its core demographic. Mainly, young, affluent and upcoming families.







