Subaru’s Quickest American Car Costs Less than You’d Think for 2027

Between inflation, added production costs and improved tech, most automakers love a good price hike year to year. It’s pretty much an inevitability these days.

Unfortunately, the increases don’t always account for whether there’s actually anything different going on underneath the metal. To squeeze the most out of their margins, companies will gladly sell you the same exact vehicle for, well, more.

But that’s what’s refreshing about the 2027 Subaru Trailseeker. Despite retaining the honor of being the brand’s quickest American car, prices are exactly the same for the upcoming model.

Subaru

A rock-steady Trailseeker

Accordingly, Subaru’s all-electric Trailseeker will once again start at $39,995 for the entry Premium trim and run from $43,995 for the Limited and $46,555 for the Touring.

As a reminder, the 74.7-kWh lithium-ion battery and 375-horsepower dual-motor setup is the sole powertrain option available throughout the lineup. There’s some variation in driving range, but the real distinctions are appointments like upholstery, heated seats and speakers.

Subaru

In any event, the true test of the Subaru’s value will come with how it fares compared to its Toyota twin. As of this year, it came in over $5,000 less than its counterpart.

Granted, some of that cost can be attributed to subtle brand differences. However, it has still made the Trailseeker the more affordable alternative, as prices for Toyota’s bZ Woodland and Woodland premium trims currently start from $45,300 and $47,400, respectively.

At this stage, Toyota hasn’t released pricing of its own. Nevertheless, it stands to reason that Subaru will continue to undercut it. Even if it drops the price on the bZ Woodland, it has a ways to go before it comes close to the Trailseeker Premium.

Subaru

Subaru’s unified EV effort

The Trailseeker pricing isn’t the only piece of good news that comes with the Subaru lineup ahead of next year. In keeping with their stablemate, the brand’s Solterra and Uncharted models are also holding steady for 2027.

Subaru

In the case of the former, this means that the middling electric crossover will start at prices ranging between $38,495 for the Premium and $45,855 for the Touring XT. Mind you, that’s a consistency that even comes on the heels of a significant refresh for this year.

Likewise, the smaller Uncharted will continue with its MSRP set upon debut. As the affordable entry point into the Subaru EV experience, it takes advantage of a rare (for the brand) front-wheel drive powertrain to come in at a more accessible $34,995.

Having only just launched the Trailseeker and the Uncharted this year, Subaru’s tactics are undoubtedly an effort to continue building momentum moving forward and inviting more buyers into the experience. Out of the gate, the two EVs have proven to be promising, outperforming the established Solterra in their month-to-month sales.

Subaru

It’s also worth pointing out that Subaru hasn’t thrown in anything extra to sweeten the deal. All the same, given the ballooning state of the used EV market, it’s refreshing to see a little consistency from an OEM.

Availability and pricing

Subaru’s 2027 Trailseeker (as well as its other EVs) will be available at dealers this fall. As mentioned, pricing will start from $39,995. Destination and delivery add a further $1,475.

Subaru

2027 Subaru Trailseeker

• Starts at $39,995

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