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Ford and Filson Teamed Up to Build a Badass Forest Fire-Fighting Bronco

Two of our favorite brands are teaming up to help fight devastating forest fires in the American West.

ford bronco® brand and filson, the rugged outdoor outfitter, join forces to celebrate wildland firefighters and support the national forest foundation, unveiling the bronco  filson wildland fire rig concept and limited edition outdoor gear to help fund reforestation and forest preservation
Ford

The American West has had one of its most brutal fire seasons on record, with more than 7.5 million acres of land burned so far in 2020. Now, Ford’s new Bronco sub-brand and iconic outdoor gear manufacturer Filson are teaming up to assist and raise awareness for forest firefighting efforts.

ford bronco® brand and filson, the rugged outdoor outfitter, join forces to celebrate wildland firefighters and support the national forest foundation, unveiling the bronco  filson wildland fire rig concept and limited edition outdoor gear to help fund reforestation and forest preservation
Ford

Bronco and Filson collaborated on the Bronco + Filson Wildland Fire Rig concept — which, as the name would suggest, is a custom fire-fighting rig based on the new Ford Bronco. The base vehicle is a four-door with the off-roading Badlands trim and the Sasquatch package. It's painted in classic U.S. Forest Service green, and loaded with Filson fabrics and accessories inside.

The Wildland Fire Rig features a heavy-duty custom-fabricated roof rack that can double as a firefighter lookout and hold a wide range of firefighting gear. The Bronco carries a full firefighting skid and a 50-gallon water tank and a high-pressure water pump. The top and rear cargo area divider are made from fireproof ripstop nylon, similar to the material used in Filson backpacks. The wheels, grille and roof rack also received a Cerakote ceramic coating for durability.

ford bronco® brand and filson, the rugged outdoor outfitter, join forces to celebrate wildland firefighters and support the national forest foundation, unveiling the bronco  filson wildland fire rig concept and limited edition outdoor gear to help fund reforestation and forest preservation
Ford

The rig also features some name brand off-roading accessories, including a Ford Performance modular bumper with a Warn winch and a Rigid LED light bar.

Ford’s newly created Bronco Wild Fund will donate two firefighting vehicles based on the Bronco Wildland Fire Rig concept. Bronco and Filson are also collaborating on a limited-edition line of outdoor gear sold on Filson's website to benefit the National Forest Foundation’s reforestation programs and fire prevention awareness efforts.

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