The Wrangler Rubicon 392 is Jeep's powerful retort to the new Ford Bronco. (Jeep announced the Wrangler Rubicon 392 on the morning of Ford's Bronco announcement, in case you'd forgotten it was meant as a shot at the new off-roader.) The "392" stands for 392 cubic inches — the displacement from the 6.4-liter Hemi V8 engine that will give the Wrangler 470 horsepower and propel it from 0 to 60 mph in less than five seconds.
Of course, there's one big question we're all still wondering: how much will this wonderous new Wrangler cost? Well, it looks like we should expect it to be expensive.
You didn't read that wrong. We're talking nearly $80,000 for a stock Jeep Wrangler.
While that price point requires a mental leap, it makes sense in the Jeep world. The Wrangler is no longer purely the affordable SUV it once was. The four-door Unlimited Sport starts above $33,000, but the current top-tier High Altitude Wrangler trim starts above $50,000. Tacking on options can push Wrangler builds toward $70,000, and that's even before you start dealing with the aftermarket.
Bumping the price by to nearly $80K, then, doesn't seem so unreasonable when you consider the new engine adds around 200 hp. Indeed, that price would also leave Jeep ample room, if the market demands it, to slot in a cheaper V8 model — say, one powered by the 370-hp 5.7-liter Hemi found in Jeeps, Dodges and Rams aplenty — beneath the Rubicon 392.
We're definitely living in a new world where once-humble Jeep may be selling an $80,000 Wrangler and will offer a six-figure luxury SUV to take on the Cadillac Escalade. But with Jeep morphing into a de facto premium brand, it may not be a particularly brave one.
This nearly matches the lowest price we've seen on Apple's premium AirPods. Competition is now fierce in this headphone category, but the quick pairing and native integration with Apple devices still makes the AirPods Pro tough to beat.
The V10 used to be Dyson's top-tier stick vacuum, but it was eventually replaced by the slightly more powerful (and much more expensive) V11. This makes the V10 a great value, as it's usually $150 less than the V11. Thanks to this sale, it's even a better value than the V11 right now.
Sony's latest and greatest, the WH-1000XM4 features Active Noise Cancelling, an unreal 30 hours of battery life, touch sensor buttons, and wearing detection that pauses playback when they are removed. This is one of the best prices we've seen on this set of headphones.
These cloth masks are more than meets the eye. United By Blue has made them with deadstock fabrics and included a filter slot that fits the brand's Activated Carbon Filters. Plus, for each pack purchased, one will be donated to a Philadelphia resident who is experiencing homelessness.
If you've been watching The Crown or have been following style moodboards lately, you've surely seen Barbour. The classic hunting brand makes some of the finest harsh-weather garments, bred to excel in the rain soaked British islands. A quilted jacket is an essential layering piece, whether topping off a sweater or under a waxed field jacket.
If you're looking to get a smoker but don't have the space for a full-sized grill and don't want to fuss with gas or wood, this electric smoker is an excellent option. With a removable wood chip tray, built-in thermostat and 1,800 watt heating element for even, consistent smoking, it has everything you need to get going.
If sleep has been tough to come by, whether pandemic anxiety-related or otherwise, a noise machine is an excellent way to put your mind and body at ease. Keep one in your bedroom for peaceful nights or in the office for a calming presence throughout the day.
These are loaded with some of Nike's best features, including React outsoles for ultimate efficiency on the road and Flyknit uppers for a lightweight, sock-like feel.
Is anything left to be said about the Eames chair? This is one of the most iconic pieces of furniture to come out of the 20th century and is a must-have for any furniture aficionados (if you can afford it).
If all the pandemic hand-washing is doing leaving you with dry, cracking skin, opt for a moisturizing hand soap like this one from Tom's of Maine. This natural prebiotic formula not only cleans but supports healthy, balanced skin.
The CPO jacket is a classic silhouette that never goes out of style. Todd Snyder upgraded this one with premium a cotton-linen Herringbone that will break in and only get better over time.
Four-way stretch, seamless construction, and extreme breathability make this our pick for the best premium workout shirt. It is simple, and simply good.
This collab between Outdoor Voices and Hoka One One pairs an award-winning running shoe with OV's sharp eye for design to make a shoe that looks as good as it feels.
Not only is this one of the most versatile packs around, it eschews some of the "ugly" features on a standard outdoor pack for a look that is actually super stylish. We welcome an outdoor pack that values both style and function.
Everlane does basics extremely well — it's kind of Everlane's thing. The brand's 18-wale corduroy fabric shirt is a great option for the winter months and at half off you truly cannot beat it. READ OUR GUIDE TO CORDUROY SHIRTS
Hydro Flask really needs no introduction at this point, so when you can get a 32-ounce wide mouth with its Temp-Shield insulation at 25 percent off, you do it.
The complete package, this sound bar connects via Bluetooth, has its own subwoofer and passive radiators, is wall-mountable, and can connect via HDMI, optical or AUX connections.
This chronograph re-issue of Timex's original military-style watch has an aluminum 40mm case that provides strength without the weight. If you're looking for a daily knock around with chronograph features, you'd be hard-pressed to find a better deal.
If you are working out a lot, you're going to need more than one mask. Under Armour has created one of the best sports-specific masks and right now if you buy two you get a great deal.
Todd Snyder's collaborations with Timex always hit. Paired with a vintage military-inspired band, this bullseye design is straight from the Timex archives.
Whether you want to move some of your most frequently used herbs indoors or don't have space outside for a garden, the AeroGarden Harvest is a perfect solution, with clearance for up to a foot of growth and room for 6 plants that grow five times faster than soil.
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