Toyota has been offering some unprecedented deals on cars that almost never see discounts. Earlier this month, we saw great deals on the Tacoma. Now, over Memorial Day, Toyota is providing strong incentives to move its halo sports car: the GR Supra.
Cars Direct found two options available for 2020 Supra buyers. Customers can opt for 0-percent APR financing over 60 months or a $3,500 cash incentive — the largest cash-on-the-hood payout Toyota is giving on any vehicle right now. Toyota also adjusted its lease formula for the Supra; the change brings the monthly payment more in line with its sibling, the BMW Z4, when it had been as much as $150 more last year. The offers expire June 1, 2020.
Why is Toyota making the Supra cheaper? There seem to be two logical reasons. One: Toyota is updating the Supra for 2021, with more horsepower for the six-cylinder and a cheaper four-cylinder option. Those changes are all but sure to render the 2020 version less desirable.
Two: Toyota is anticipating a major sales and profit hit during the global pandemic. The Supra, an impractical two-seater sports coupe, is the sort of purchase buyers would definitely be inclined to put off in less favorable times.
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