Here’s How You Can Be One of the First People to See the New Ford Bronco

The Bronco is set to dominate the airwaves on July 13th.


By now, you’re probably so well-briefed on the new Ford Bronco, you could practically write a story about it for us. You’ve seen all the leaked images, read up on its cool off-road features, poured over the patent filings — hell, probably even obsessed over the paint colors. And you certainly know the date it’s set to be revealed: July 9th — er, July 13th.

Well, here’s something you probably didn’t know, unless this is your third or fourth stop on your daily Bronco-related news sweep: how you can see the new Bronco for the first time. (Well, apart from those leaks.)

In order to make as big a splash as possible, Ford isn’t just leaving it to the automotive press to promote the new off-roader; they’re going to be showing it off live simultaneously on several TV channels, with the help of one of the biggest names in media: Disney. On the evening of Monday, July 13th, the 2021 Ford Bronco will make its high-profile debut during the first commercial break after 8pm EDT the following pieces of the Disney empire:

  • On ABC, where the new Bronco will be showcased in a short film starring country musician Kip Moore during a three-hour (8pm EDT–11pm EDT) concert called CMA Best of Fest put on by the Country Music Association
  • On National Geographic, where the 2021 Bronco will debut in a film called National Parks: Yosemite, starring famed rock climber and Oscar-winning director Jimmy Chin (Chin will also be appearing in with the new Bronco on NatGeo’s Instagram Story for the publication’s 139 million followers, and will judge a “hashtag challenge contest,” whatever that means in this context)
  • On ESPN, a short film featuring the Ford Bronco alongside professional climber Brooke Raboutou will pop up during SportsCenter

    In addition, Ford will be launching a barrage of Bronco-related goodness across all its social media channels (YouTube, Facebook, Twitter and Instagram) starting at 8pm EDT. And if you miss the chance to see those films on broadcast TV, you can watch them all online on Hulu the following day. (If you don’t have Hulu, you can grab it, Disney+ and ESPN+ for $13 a month. Which you should do, because the combo is hard to beat.)

    And if you really like what you see, you can also reserve your own Ford Bronco starting at 8pm eastern that night. All it’ll take is a $100 deposit.

    Finally, should you need a little more Bronco content to tide you over, check out the video below that Ford posted on Instagram, which pretty much confirms the leaked images as accurate…and leaves us even more excited for the new SUV than we were before.

    This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

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