Here's What Our Favorite Off-Roaders Used to Cost

Off-road vehicles have never been more capable, popular and expensive than they are now. Here are what SUVs like the Wrangler, 4Runner and Tacoma used to cost.

toyota tacoma
Toyota

Off-road vehicles have never been as popular, capable and well-accessorized as they are today. They also have never been this expensive. Fully-loaded editions of the Jeep Wrangler, Toyota 4Runner, Ford Bronco and others treading into luxury SUV price territory. Even lower-tier new models can be difficult for the average buyer to afford. That was not always the case.

We decided to take a trip back in time and look at what the comparably spartan ancestors of our favorite off-road vehicles today cost at the time based on NADAguides data. We adjusted the price to 2020 using the NerdWallet inflation calculator. Check out the prices in the gallery.

jeep cj 2a
FCA
1 of 7
Jeep Wrangler

Willys began offering the first civilian jeep, the CJ-2A, in 1946.

Base Price (1946): $1,241

Adjusted Price in 2020 Dollars: $16,684

Cost of Gas (1946): $0.21 per gallon

Current Base Price: $28,295


1960 toyota land cruiser
Toyota
2 of 7
Toyota Land Cruiser

Toyota began selling the FJ40 Land Cruiser in 1960. Here's what it cost in 1965.

Base Price (1965): $2,995

Adjusted Price to 2020 Dollars: $24,592

Gas Price (1965): $0.31 per gallon

Current Base Price: $85,515


1966 ford bronco
Ford
3 of 7
Ford Bronco

Ford started selling the first-generation Bronco in 1966. (You may have heard them mentioning that in the past few months.)

Base Price (1966): $2,480

Adjusted Price to 2020 Dollars: $20,639

Gas Price (1966): $0.32 per gallon

Current Base Price: $29,995


1984 toyota 4runner
Toyota
4 of 7
Toyota 4Runner

Toyota threw a cab on the back of its pickup for the 1984 model year, and the 4Runner was born.

Base Price (1984): $10,298

Adjusted Price to 2020 Dollars: $25,983

Gas Price (1984): $1.13 per gallon

Current Base Price: $36,340


land rover defender
Land Rover
5 of 7
Land Rover Defender

Land Rover's four-year run selling NAS Defenders in the U.S. began in 1994.

Base Price (1994): $27,900

Adjusted Price to 2020 Dollars: $49,353

Gas Price (1994): $1.11 per gallon

Current Base Price: $49,900


toyota tacoma
Toyota
6 of 7
Toyota Tacoma

Toyota replaced the Hilux in the U.S. market with the Tacoma in 1995.

Base Price (1995): $11,848

Adjusted Price to 2020 Dollars: $20,380

Gas Price (1995): $1.15 per gallon

Current Base Price: $26,150


mercedes benz g class
Mercedes-Benz
7 of 7
Mercedes-Benz G-Class

Mercedes began importing the G-Wagen to the U.S. market itself in 2002, starting with the G500.

Base Price (2002): $73,165

Adjusted Price to 2020 Dollars: $106,617

Gas Price (2002): $1.36

Current Base Price: $130,900


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