The Hummer EV won’t be cheap
The 2022 Hummer EV Edition 1 (reportedly already sold out) will begin production in late 2021 and retail for $112,995. Cheaper versions — $99,995 (Fall 2022), $89,995 (Spring 2023) and $79,995 (Spring 2024) — will arrive later. It’s not a cheap vehicle.
That said, it's worth consider how much people pay for full-size trucks in America. The average purchase price is around $50,000. Even a basic, barebones 4WD Sierra Denali build will run about $70,000. In that context and factoring in the capability on offer, the Hummer EV price tag seems far more reasonable.