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Iconic. When was the last time you didn’t hear the buzzword spouted in a commercial for something from the worlds of automotive, fashion or interior design?

For gearheads and Quantified Selfers triathlon is a chance to ride bikes that look like DARPA prototypes and collect more personal information about themselves than a Stasi collaborator, respectively; for Alphas it’s a chance to get ripped and grab bragging rights; for some people it’s just a fun way to get in shape. Whatever the reason, the tri gear is abundant.

Six hundred ninety-one horsepower. All-wheel-drive.

Summer is imminent, and we’re already shedding the layers in anticipation of summer Fridays and weekends on the go. Teaming up with Banana Republic, we assembled a series of stylish, versatile warm-weather looks.

Shoot smarter, shoot better

Time to change your look

Where the rubber leaves the road

Discovering Local Frontiers

Another look at everyday

Shoot smarter, shoot better

Photo Express

What's Cookin'

All-in-fun

Goodbye Cubicle

Barefoot Running, Demystified

GEAR PATROL SPONSORED POST Earlier this Spring we told you about Leffe’s search for a few good men willing to share stories of character-defining moments in their lives. Well the results of the exhaustive search are in and after hearing from 250 men with passionate, if not downright heroic, stories Leffe has chosen their 5 finalists and a winner amongst them; Ryan Eberts, whose heartfelt story truly stood out among many greats.

GEAR PATROL SPONSORED POST Belgian beer powerhouse Leffe is looking for a few good men to spotlight in their Craft Your Character search. Call us biased, but we can’t think of a better collection of adventurers and all-around general renaissance men than you guys.

Music was his religion.

For most, the depths of winter take a mental toll. So to help you get by, we’re highlighting one new product per week, over the next five weeks, to help combat the winter doldrums — courtesy of Hyundai.

Memorial Day Weekend Make Gear Patrol Hungry!