In case you missed it, last week we published an interview with footwear designer Jon Tang, otherwise known as the brains and brawn behind the outdoor lifestyle footwear brand FRONTEER. Tang had previously worked for Puma and other shoe companies for over a decade before using that experience, along with a penchant for adventure and a love of NASA, to build shoes inspired by the outdoors. (To read the full interview with Tang, click here.)
One of those shoes, the Ahwahnee Hiker, is currently available at Backcountry for 65 percent off. That brings the price from $170 down to just $60, which is a huge discount, especially considering that FRONTEER is a small brand that prizes craftsmanship and quality over large-scale production.
The Ahwahnee is also the epitome of the new category of outdoor lifestyle gear (and was featured in our latest magazine story about the topic, which you can read here). It looks like a hiking boot, but is built for the everyday use and is suitable for life in towns and cities.
For the longest time, outdoor gear companies built products designed to summit Everest and get to the South Pole. Now, a new generation of companies is building less-technical gear to use at home and in the city. Is the shift good or bad? Start Saving
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