It’s hard not to see the appeal of Billy Reid’s modern updates to classic American clothing. Over the past 20 years, he’s given us fresh and covetable takes on everything from the peacoat to jeans, workshirts and beyond. His wares feel appropriately priced at full cost, but for Black Friday the brand is offering increasing discounts the more you spend. Take 20 percent off purchases over $250, 30 percent off purchases over $500 and 40 percent off orders that cross the $1,000 line. We’re big fans of the Bond peacoat, the same jacket Daniel Craig wears in Skyfall, but there’s no shortage of great things in Billy Reid’s online store to discover.
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