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Roka’s New Sunglasses Conquer the Competition

The brand started making wetsuits for gold medalist,s and now they’re pushing the limits of eyewear.


Roka is known for helping athletes like Gwen Jorgensen, Ben Swift and Dan Martin push the limits of human performance. The brand took the triathlon world by storm with its wetsuits and is continuously pushing the envelope with new gear. Its latest innovation is a pair of cycling sunglasses that feature just-announced tech. The GP-1 and GP-1X sunglasses are the latest in the performance line. Roka tapped world tour cyclists to figure out how to create a lightweight sunglass with superb optics, unrestricted field of view and unparalleled protection from the sun and environment. An extremely limited quantity of the sunglasses will go on sale at the end of May, but you can sign up for the pre-order list now.

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