Patagonia’s Former CEO Made a Car Seat and It’s Pretty Sick

A former Patagonia CEO teamed up with some other material-minded industrialists and came out with a super light, super safe car seat.

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Car seats are typically heavy and cheaply made, despite not being all that inexpensive. Wayb, the brainchild of Tio Jung, his father and Michael Crooke, formerly Patagonia’s CEO, aims to change this.

Launched on Indiegogo a couple weeks ago, the company’s value proposition is pretty simple — car seats are pointlessly big, heavy and made with really crappy materials, so it makes ones that aren’t those things. The Wayb Pico car seat forgoes the typical mix of plastic and foam materials for an aluminum frame and mesh. Changes that resulted in a car seat that is a very carry-able eight pounds, which is a small fraction of the weight of a standard car seat. It also folds up for travel (you can use it on a plane) and its materials are far more recyclable than its competition.

You can reserve one on Wayb’s Indiegogo right now (which is funded five times over) for $270.

Learn More: Here

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