After months teasing the internet via Instagram, direct-to-consumer furniture label Dims. is here. And, given its designers have credits at places like Ikea, Bolia, Muuto, Outdoor Voices and Mitab, the new design firm might be worth paying attention to.
The brand launches with a coffee table, desk, side table and bar cart, all made with sturdy materials (powder-coated steel and heavy ash wood, predominantly) and a disposition hellbent on keeping everything accessibly priced. With its first collection, the brand has avoided becoming another riff or homage to the 1950s and ’60s. According to Dims. founder Eugene Kim, this was by design.
“We’re inspired by the minimalist traditions of Japanese, Scandinavian and Shaker design, but try to inject every piece with a bit of fun and playfulness,” Kim said. “It’s always been a goal of ours to move the conversation forward from the sameness of ‘mid-century modern.’ We ask our designers to think forward, not backward, so that every Dims. piece feels distinctly contemporary and original.”
Each of the four launch pieces was designed by a different designer. Kim said he chose them for their unique and varied backgrounds.
“We didn’t want to launch with a roomful of things that all looked and felt the same, under the pretense that you would ‘buy the room,'” he said. “We invited our designers to design pieces that felt distinct from one another, while staying true to the idea of simple, good, accessible design. You’re probably not going to buy all of these pieces. You’re going to pick one or two that speak to you.”
The Rove Table ships next week, with the other pieces scheduled to follow in December and February.
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