Ikea’s New Affordable Lamp Feels Destined for Internet Fame

Maybe it’s an artistic statement. Maybe it’s a modern abstract holiday decoration. Maybe it’s just a massive inside joke.

IKEA store exterior at dusk with large illuminated yellow IKEA sign on a blue facade and multiple lit lamps visible through the glass entrance.

By Gear Patrol

Published 2 hours ago

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Ikea has never shied away from playful, unconventional design—and its new Stråla LED floor lamp serves as a prime example. It’s a bold, geometric conversation piece that sits somewhere between a modern art statement and tongue-in-cheek kitsch.

With its angular form and unexpected pops of color, the lamp’s design invites double-takes and sparks curiosity. While Stråla LED floor lamp hasn’t totally flooded home and design-focused social feeds yet, it’s the kind of product that almost seems built for viral fame: oddball, affordable, and quintessentially Ikea.

Art, a Joke, or Both?

Three oversized wooden matches with red tips are shown against a plain light background. The matches are arranged with their heads pointing upward and slightly apart. — Stråla’s playful shape is equal parts conversation starter and modern accent.

Inspired by a bundle of oversized wooden matches, Stråla crafts three solid pine “sticks” into a tripod frame, each finished with a vibrant red LED point.

The lamp is dimmable in two steps for either a cozy or playful ambient glow, and the softly diffused polycarbonate gives its light an approachable warmth.

Designer Lukas Bazle’s playful intent peeks through everywhere—in both the visual wink and the straightforward function. At just 26 inches high with an 8-foot cord, Stråla is loaded with personality, even when switched off.

The Next Donut Lamp?

Two oversized matchstick-shaped lamps with wooden stems and glowing red bulb heads, resembling lit matchsticks. — The lamp’s dimmable settings let you tailor the mood from cozy to bright.

Remember the Varmblixt “donut lamp”? That translucent orange ring hit meme status on TikTok and Reddit, with fans scrambling to share hacks, styling tips, and warnings to buy quickly before inventory vanished.

Stråla shares its formula: an attention-grabbing design, a wink of humor, and—most importantly—a price that invites everyday shoppers rather than collectors.

Pricing and Availability

A modern floor lamp designed to look like three oversized wooden matchsticks with glowing red tips. It stands on a wooden floor next to a gray sofa draped with a cream knitted blanket and a mustard yellow pillow. In the background, there is a window with a small vase containing red berries and a pinecone on the windowsill, and dark curtains on the left side. — Stråla stands out among statement lamps for its mix of humor and function.

At just $39.99, the Stråla LED Floor Lamp continues Ikea’s much-loved tradition of making oddball design accessible. You can find it now through Ikea’s official site and select stores.