Moonshots

This Innovative Smart Strap Brings Whoop-Like Functionality to Your Rolex
Get the best of both worlds.

This Innovative Commuter Heralds the Two-Wheeled Game-Changer Cars Need
Canyon is proposing a monumental leap forward in bicycle safety through the integration of an emerging tech.

A Breakout Moto Brand Just Threw Down the Gauntlet to Italy’s Finest
CFMoto's wild V4 supersport is already proving the worth of its experimental aerodynamics in the real world.

America’s Next-Gen Muscle Car Is Chasing New Kinds of Gains
The Dodge Charger Daytona just got a dose of next-gen tech in an effort to establish a more important speed.

Nike’s Coolest Running Innovation in Years Is a Lot Bigger Than the Brand Initially Let On
Originally devised for long-distance racing, Radical Airflow finds its stride in casual clothing anyone can wear.
By Jack Seemer

Did a Brand You’ve Never Heard of Just Make the Ultimate Space Watch?
The final frontier is getting crowded.

Nike Finally Drops Its Most Exciting Innovation in Years. It’s Not a Shoe
The brand's highly anticipated long-sleeved running top finally makes it way to everyday runners.
By Jack Seemer

Jeep’s New Off-Road Patent Has the Potential to Be a Trail Game-Changer
The automaker has offered up a fresh take on a 4x4 essential with a thoughtful design that's bound to inspire other interpretations.

This Beloved Nordic Brand Might’ve Just Change The Winter Tire Game
Nokian's new studded tire basically gets rid of their biggest drawback.
By Chris Chin

Ford’s New Patent Could Future-Proof Its Car Interiors
The Blue Oval has a design for an in-vehicle hub that would be far more accommodating of your mobile devices.

What’s the Catch with Apple’s Cheapest New MacBook Ever?
And how does the MacBook Neo compare to the MacBook Air?
By Tucker Bowe

On’s Wild Next-Gen Trainer Makes Most Super Shoes Look Antiquated
Most so-called "super trainers" borrow tech from top-of-the-line racers. On's latest example comes with a feature even super shoes lack.
By Jack Seemer

Ford Has a Patent for a Shifter That Could Give the Manual New Purpose
The Blue Oval has a design for a next-gen gear lever that does more than appeal to driving enthusiasts.

Are Technical Sweaters the Next Big Thing in Outerwear?
Ibex's Fisherman sweater sneaks innovative materials into a classic silhouette. Could it represent a new category of apparel?
By Hayley Helms

Porsche Could Be Killing Its Revolutionary Sports Cars Before They Even Arrive
Multiple R&D challenges are really preventing the all-electric 718 from becoming a reality.
By Chris Chin

Toyota’s Mysterious New Vehicle Tease Has the Internet Buzzing
Like all many other teases, this one has us and the Internet really pondering.
By Chris Chin

One Massive Auto Brand May Soon Change the Camper Van Market Forever
Hyundai looks to take aim at Volkswagen's iconic Transporter and the glamping van life.
By Chris Chin

With Gozney’s Portable Oven, the Perfect Backcountry Pizza Is Finally Possible
The Tread is far more portable than any other similarly sized and featured pizza oven, and it's also a lot more rugged.
By Sean Tirman

Is Rolex Secretly Developing Its Toughest Watch Yet?
An intriguing patent filing for a new case structure hints at some tantalizing possibilities.
