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News & Product Releases

Sep 2, 2025

Close-up of a luxury mechanical wristwatch showing intricate gears and components. The watch has blue hands, including a second hand, and a smaller subdial with Roman numerals. The crown is visible on the right side, featuring an engraved emblem. The watch face reveals detailed craftsmanship with visible screws and jewels.

Watches

This Futuristic Sports Watch Is the Most Fun You’ll Ever Have Using a Chronograph

When you stare at this watch, it literally stares back.

By Johnny Brayson

Sep 2, 2025

A wristwatch with a black fabric strap featuring a built-in compass. The watch has a silver bezel, a dark blue dial with white numerals, and a date display showing "V 8". It is placed on a multicolored fabric background with yellow, orange, and blue sections. Part of a vintage camera is visible on the left side of the image.

Watches

This Affordable Military Watch Is Based on a Legendary Vintage Seiko

An iconic Vietnam-issued field watch is reborn with help from some of the veterans who wore the original.

By Johnny Brayson

Aug 28, 2025

Watches

This Vintage Tool Watch Fever Dream Is the Diver I Didn’t Know I Needed

It's the best watch of 1958. Too bad it debuted in 2025.

By Johnny Brayson

Aug 28, 2025

Close-up of a black christopher ward wristwatch with a textured dial, silver hour markers, and hands, featuring a brushed metal case and integrated bracelet against an orange gradient background.

Watches

The Best Affordable Sports Watch Just Got Slimmer, Sleeker and Classier

Oh, and the brand lowered its prices, too.

By Johnny Brayson

Aug 27, 2025

Close-up of a watch face with a brown gradient dial, featuring the text "GMT The Root Beer Since 1919." The date window shows the number 18, and the watch has rectangular hour markers with white luminescent centers. The GMT hand is orange with a triangular tip. The outer bezel is orange with yellow markings.

Watches

There’s Now an Official Root Beer GMT Watch. It Isn’t a Rolex

First the Seiko Pepsi GMT, and now this?

By Johnny Brayson

Aug 27, 2025

Close-up of a metallic watch with a digital display showing red numbers and a dark blue screen, set against a gradient background transitioning from white to red.

Watches

A Forgotten Groundbreaking Solar Watch Is Back After 50 Years and Still Feels Futuristic

Finally, something to wear to the Moon Colony soirée.

By Johnny Brayson

Aug 26, 2025

Side view of a M.A.D.Editions wristwatch with a domed crystal, a silver case, and a colorful bezel featuring yellow and green stripes. The watch has a red ring with white numerals and dots around the edge, and the strap is two-toned with purple on the left and red on the right. The crown is silver and textured for grip.

Watches

The Definitive Budget Hyperwatch Is Back with Its Wildest Version Yet

This is not a watch for wallflowers.

By Johnny Brayson

Aug 26, 2025

Close-up of a luxury zenith chronograph watch with a textured silver dial, three subdials, a date window, and a black bezel with white markings. The watch has a stainless steel case and bracelet, with a blue background.

Watches

The Rolex Daytona’s Closest Rival Just Threw Down The Gauntlet

The high-end chronograph takes a page out of The Crown's book — for less money.

By Johnny Brayson

Aug 25, 2025

Close-up of a wren watch face with an orange gradient dial, black bezel, and white markings. The dial shows "AUTOMATIC 660FT / 200M" and "SWISS MADE." The hour and minute hands are white with a bold design, and the second hand is thin and white. The watch crown is visible on the right side. The background is an orange textured surface.

Watches

One of the Most Impressive Affordable Dive Watches Just Launched Its Hottest Version Yet

The heat is on.

By Johnny Brayson

Aug 25, 2025

Close-up of a ming wristwatch with a metallic case and a purple-pink gradient dial featuring radiating black lines. The watch has blue hour and minute hands and a small subdial near the 6 o'clock position. The watch is worn on a wrist with a metal bracelet.

Watches

I Guarantee You’ve Never Seen a Chronograph Watch Like This Before

No one has.

By Johnny Brayson

Aug 22, 2025

Close-up of a mechanical Norqain wristwatch with a black and neon green color scheme, featuring a skeleton dial that reveals intricate gears and components. The watch has bold, rectangular hour markers, a black bezel, and a textured black strap with green accents. The words "SWISS MADE" are visible near the 6 o'clock position.

Watches

My Favorite Purpose-Built Sports Watch Just Took Its Design to the Literal Extreme

Putting the "sports" in sports watch.

By Johnny Brayson

Aug 21, 2025

A partially buried doxa wristwatch in fine, light brown sand. The watch face is visible through the sand, showing a round dial with hour markers and a bezel marked with numbers, including "20". The watch hands are also faintly visible.

Watches

This Classic Retro Dive Watch Is Almost Unrecognizable After an Unexpected Makeover

I dare say it's more beach-ready than ever.

By Johnny Brayson

Aug 21, 2025

Close-up of a gold Timex wristwatch showing part of the black dial with a day and date display reading "WED 14," a gold crown, and a portion of the gold bracelet.

Watches

Timex Just Elevated Its Most Unique Affordable Vintage Reissue

It's even more '70s than before.

By Johnny Brayson

Aug 20, 2025

Close-up of a kurono tokyo watch face with an orange dial, featuring silver hour and minute hands, a black subdial with white markings, and silver hour markers. The watch has a polished metal bezel and a curved crystal. The number "12" is prominently displayed at the top, and some text is partially visible on the dial.

Watches

Japan’s Most Hyped Affordable Watch Brand Has a New Covet-Worthy Chronograph

Seiko-powered, stunning dial, can't lose.

By Johnny Brayson

Aug 20, 2025

Watches

This Hardcore Military Tool Watch Brand Finally Made a Pilot’s Watch

Yes, it was worth the wait.

By Johnny Brayson

Aug 19, 2025

Close-up of a maurice lacroix watch featuring a blue bezel and strap, with a brushed metal case and polished metal links connecting the strap to the case. The watch dial is partially visible, showing a textured pattern and the word "AUTOMATIC.

Watches

This Affordable Audemars Piguet Alternative Takes Aim at the Royal Oak’s Bolder Brother

Offshore vibes without the offshore bank account.

By Johnny Brayson

Aug 19, 2025

Close-up of a silver Timex wristwatch with a white dial featuring a minimalist design. The watch face includes an illustration of Snoopy from the Peanuts comic strip, positioned near the center. The hour and minute hands are silver, and the watch has a metal band. In the background, there is a blurred black-and-white Peanuts comic strip with musical notes.

Watches

Timex Winks at Omega with Its Own Snoopy Anniversary Watch

Your move, Omega.

By Johnny Brayson

Aug 18, 2025

Close-up of a gray micromilspec wristwatch with a textured bezel marked with minute indicators, a white dial featuring black hour markers, an orange arrow-shaped hand, and a subdial. The watch case has a matte finish and a textured white strap. The background is a gradient from light beige to orange.

Watches

This Viral Mil-Spec Tool Watch Has Never Looked Better

Don't worry, it's still just as capable as ever.

By Johnny Brayson

Aug 18, 2025

Watches

Breitling’s Tough New Chronograph Eats Other Sports Watches for Breakfast

The tough get tougher.

By Johnny Brayson

Aug 15, 2025

Close-up of a green Nodus Contrail GMT watch face showing the date "6" in a yellow box, with silver hour markers and hands, a yellow GMT hand with an arrow tip, and a green and white bezel marked with numbers. The watch is resting on a surface with green moss and rocks.

Watches

Two of the Best Tool Watches Under $1,000 Just Got Even More Tempting

No, they didn't get more expensive.

By Johnny Brayson