This Japanese Boutique Outdoor Brand Is Killing It

Minimalist design, technical materials and a healthy dose of innovation.

Like many, many, things, Japan does outdoor gear better than the U.S. There’s just no denying it. Case in point: Goldwin, Montbell, Snow Peak, Nanamica. There’s another brand to add to that list that you probably haven’t heard of: Teton Bros. Contrary to what the name would lead you to believe, it is not based in the Tetons. Founded in 2007 by accomplished Japanese mountaineer Nori Suzuki, Teton Bros. fuses form and function to create pieces that are high functioning in high alpine environments.

One of the brand’s most impressive pieces is the TB 2.0 jacket. The earliest iteration was developed in 2008 with input from ski patrollers across Japan. The newest example of the jacket features a version of Polartec’s Neoshell fabric that Teton Bros. had been developing for the past two years. Whether you’re heading out on a rain-soaked summer adventure or gearing up for your next winter pursuit, put Teton Bros. on your radar.

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