Product collaborations can be tricky. If the brands involved don’t align holistically, then whatever product that they create can feel disconnected from either party. When it works though, the result is something unique, something that embodies the story both companies aim to tell. The just-launched capsule created by Chapter2 Bikes and Ornot does precisely that.
Chapter2 comes from the mind of Michael Pryde, an architect and industrial designer whose previous experience includes work on the Hong Kong International Airport as well as sporting goods like sailboards as well as high-end bikes. Ornot produces the high-performance clothing that makes cycling comfortable and efficient (and fun), and it does so with a focus on minimalism and style over excessive branding.
The collaboration between the two is technical in construction and elegant — and somewhat playful — in style. The centerpiece is a custom-painted Chapter2 Tere Disc road frame, and it’s bolstered by a fork, seat post, stem, headset, jersey, bibs, socks, water bottles and a bar bag. Performance was built-in from the start, and looking anything but great wasn’t an option. The capsule is very limited — only 100 frames were made — and is now available for pre-order with a deposit of $500 and a final cost of $2,790.
The best way to catch up on the day’s most important product releases and stories. Read the Story
