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Yeti’s Best Cooler Just Got Even Better

Now featuring some intuitive upgrades, the Hopper is back and better than ever.


Editor's Note: On March 9th, 2023 Yeti issued a full recall of its M30 Hopper 1.0 and 2.0 Soft Coolers. If you currently own one of these coolers, learn more about the recall and full refund here.

It should come as no surprise that we at GP are longtime fans of Yeti coolers. The combination of considered design and reliable performance almost always justifies the high price tag. Such is the case with the Hopper soft cooler. We’ve sung its praises in the past, and now it’s even better. That’s right, the new Yeti Hopper M30 boasts some improvements over its predecessors.

Yeti has redesigned it with a wide-mouth opening, making it even easier to load it up with your favorite food and beverages — and unload it later, of course. The M30 also features Yeti’s HydroShield tech, a strip of super-strong magnets that provide an extra level of security (and cooling insurance) even when the two quick-release buckles aren’t in use. Did we mention it comes in three cool colors — navy, charcoal and river green — too?

Buy Now: $300

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