In the early ’90s, a white-hot star shot across the accessible fashion galaxy: a line of T-shirts (and shorts) with a thermochromic pigment made by Matsui Shikiso Chemical of Japan.
That’s right, Generra Hypercolor garments changed color with the temperature, getting lighter when warm, to the degree you could leave a temporary handprint right on them.

They were such a hit, Seattle-based Generra Sportswear Company sold $50 million worth of merch in the spring of 1991, before going bankrupt due to mismanagement and, ahem, fading demand just a year later.
More than three decades later, the tech itself remains pretty cool (or hot, you could say), as CJRB reminds us with its shade-shifting new take on a popular flipper, the Pyrite-Light (Thermochromic FRN).
Color me rad
The Pyrite-Light is such a fan favorite, you can find literally dozens of variants on CJRB’s site.






