So, H&M Makes Skiwear … And Its Newest Jacket Packs Some Incredible, Professional-Trusted Tech

While thoroughly unexpected, the fast-fashion giant’s outerwear is more capable than you’d expect — and style forward, to boot.

Brown jacket hood with a black zipper pull tab against a blue background.

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By Hayley Helms

Published 2 hours ago

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I’ll admit, “fast-fashion retailer releases functional ski jacket” wasn’t on my 2025 bingo card.

But when worlds collide as they have in H&M’s functional new outerwear, I’ll happily concede that getting caught off guard never felt so good.

Man wearing a brown hooded jacket with a chest zipper pocket and beige pants, with ski goggles on the hood. — Two way zippers are just the start of this jacket’s utility.

The H&M Ski Jacket is a style-conscious, surprisingly technical piece of winter-ready outerwear that brings functionality, and unexpected technical chops, to the slopes.

When worlds collide

At just over $200, the Ski Jacket is priced on the wallet-friendly end of the ski jacket spectrum, which makes sense coming from a company known for its affordable fashion.

When you dig into the actual features, you’ll feel even more like you’re getting a lot for a little.

Matte gray waterproof jacket with hood and zippered chest pocket shown front and back. — This Dusty Green colorway is subtly chic, and the adjustable hood, taped seams and weatherproof shell material are overtly functional.

First off, the Ski Jacket is style-forward enough that I would be happy to wear it on and off the slopes, which isn’t something I could say for more endemic, core-coded options that retail for the same price.

By that logic, you could consider this a two-for-one jacket, appropriate for both on- and off-slope wear, which would make it really affordable. And that’s before I’ve even told you about its hidden utility.

White label with technical specifications for StormMove and ThermoMove on brown fabric near a black zipper. — The Ski Jacket comes with this handy inner tag, so you can prove to your friends that your H&M jacket is not only more stylish, but just as capable as theirs.

H&M’s ski jacket features proprietary synthetic insulation, a durable 100-percent polyester shell, a 100-percent nylon lining in the torso and hood, a weather resistant coating, adjustable hood, pit zips and taped seams — essentially every feature you’d find in more “capable” jackets.

The Ski Jacket with StormMove is waterproof, windproof and breathable … and the earth-toned colorways look sharp, too.

Close-up of a brown jacket sleeve with a black zipper pocket and smooth fabric texture. — Vent heat with strategically-placed pit zips.

It also boasts a professional-grade safety feature that’s totally unexpected on what’s essentially a fashionable ski jacket: Recco reflectors, which makes the wearer detectable to rescue professionals.

Recco reflectors are part of a system that is a global standard in outdoor search technology, used in more than 900 locations in 32 countries by ski resorts and rescue organizations.

Brown and black ski jacket interior with RECCO advanced rescue technology label and zipped pocket. — Integrated Recco reflectors are an unexpected technical addition.

Considering its subtle style, robust feature set and enhanced safety features, two hundred-ish bucks for H&M’s outerwear is a steal.

Availability and pricing

The Ski Jacket with StormMove is available now on H&M’s official website, retailing for $209.

Brown hooded jacket with front zipper and zippered chest pocket, featuring black wrist cuffs.

H&M Ski Jacket with StormMove

$209 at H&M

About the Author: Hayley Helms is an associate editor at Gear Patrol specializing in outdoor gear. Once upon a time, she wrote for Men’s Journal, Gearjunkie and Shape. Whether it’s testing a new rain shell or putting a pair of hiking boots through its paces, she leaves no stone unturned (however, she always Leaves No Trace).

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