Nature is a balm to our frantic modern lives.
Our minds and bodies find renewal in the outdoors, and occasionally, a product comes along that deepens our connection to the healing, soothing beauty of the natural world.

The debut collaboration between End., the leading British retailer, and the popular Swiss sportswear brand On combines technical performance features with a relaxed aesthetic touch, resulting in a tranquil shoe designed to thrive on trails.
Serenity now
On and End. imbued the Cloudhorizon END. with lofty goals: the shoe is meant to embody both brands’ pursuit of progressive products and symbolize their “shared dedication to industry leading design.”
That’s pretty heady stuff, but the shoe is also meant to celebrate End.’s 20-year anniversary, which is a lot easier to wrap the mind around.





