When it comes to fires, and the pits where they roll, most brands shy away from smoke.
Not Yeti.
“You give up some things when you talk about smokeless,” said Chris Welch, who oversaw the design of the brand’s first-ever fire pit and grill earlier this year.
These range from visibility of the actual fire to warmth it can provide. But perhaps the biggest loss? Access, “especially when we talk about the cooking element,” Welch said.
If that release was Yeti’s invitation to blow smoke, however, it’s latest drop is a reminder to respect it, as well as the wonderful things it can produce.
Smoke is the latest edition to Yeti’s lineup of hardcover coffee-table books, celebrating something that hits close to home for the Texas-based brand: good old-fashioned barbecue.
