Modernize the Engagement Ring Shopping Experience With James Allen makes finding (and designing) the perfect engagement ring simple and stress-free.

two hands wearing rings
James Allen

When it comes to proposing to the love of your life, there's a lot of pressure to make sure you get it just right. That exciting chapter kicks off with actually picking out an engagement ring — which, traditionally speaking, can be complicated, confusing and, frankly, nothing short of stress-inducing. In an effort to streamline the whole affair, has taken the entire engagement ring process online, giving ring shoppers the ability to buy or design the ring of their (and their significant other's) dreams. These advancements include James Allen's proprietary 360° Diamond Display Technology, which delivers a look at over 200,000 diamonds — including lab-grown options — in magnified 360° HD. That's not even mentioning the fact that James Allen engagement ring shoppers stand to save up to 50 percent when compared to traditional jewelry stores. On top of that, right now, you can get 25 percent off site-wide (exclusions apply). Planning a proposal might be both an exciting and nerve-wracking experience, but James Allen knows just how to take the stress out of the ring buying process in a thoroughly modern way.

Price: Settings start at $1,299


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