In its latest venture, Everlane has taken its sustainable direct-to-consumer model and applied it to denim. The brand now offers two men’s jean styles (slim fit and straight fit) in three colorways, each priced at only $68. Cut from 11-ounce Japanese denim sourced from the Kaihara mill, the jeans feature a zip fly, five-pocket construction and minimal branding.
If the sub-$70 price tag isn’t enough to hook you, the construction process may. Everlane works with a Silver LEED certified factory in Ho Chi Minh City, Vietnam, to manufacture the jeans. The factory recycles 98 percent of the water used in the production process, drastically reducing the amount needed to make each pair, while aerial drying techniques further reduce stress on the environment.
