Le Alfré is an enticing emerging brand, especially since it's operating in a storied space with few true new competitors. In shirting, the classics reign supreme, even if performance dress shirts are more popular than ever. But Le Alfré is proving you can make new heritage products, and competitively, too — it isn't just Brooks Brothers or Gitman Vintage.
Le Alfré Le Blanc Oxford Shirt Read More
And now, the brand is doing it at an accessible price as well. While Le Alfré shirts originally cost $150 at launch in early 2021, they're now only $98 — and a new all-white iteration called Le Blanc marks the occasion.
Le Blanc is a new beginning, both business-wise and in aesthetics. Before, all Le Alfré shirts had banker collars, or white collars designed to contrast the colored shirt. There were gray, pink, green and blue iterations, and while the pastels were probably popular, it's white that most wearers want. The new colorway is made from the same pre-shrunk, extra-soft Oxford Cloth fabric, and the same shirt factory in Felgueiras, Portugal founded in 1946 sews it all together. It has the same double-button, rounded cuffs, mother of pearl buttons and Le Alfré insignia woven onto the front button placket.
All this for under $100 feels like quite the steal, especially considering even most established brands can't get their prices this low, at least not without cutting corners. Le Alfré has figured out other ways to make back the money, making an ultimately better product also more affordable.