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One of the Most Iconic Sneakers Just Got an Invisible Upgrade

The biggest improvement to sneaker technology so far this year comes from an unexpected source.


The Vans Era sneaker has always been a function-oriented shoe. First developed at the request of two legendary skateboarders Tony Alva and Stacy Peralta, its simple look has persisted since the mid-1970s. But it hasn’t remained unchanged. As consumer taste (and competitor technology) have shifted, so too have the materials Vans uses in their classic sneaker.

Just this week Vans announced a brand new material they’re rolling out in their Era sneakers dubbed comfycush. The material is billed as being both incredibly soft and supportive. Think a high-end foam mattress for your foot. Right now the material is only available in three different styles of the Era sneaker, but it’ll likely make its way to other well-loved silhouettes soon enough.

Purchase: $60+

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Nike Blazer Mid ’77 ($100)
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Buzz Rickson Ventile Water Resistant Sneakers ($250)

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