Body High: Weed Merch Is More Artful Than Ever

Brands are moving beyond socks or T-shirts printed with pot leaves.

body high weed merch
Henry Phillips

A version of this story first appeared in Gear Patrol Magazine. Subscribe today.


Cannabis has been around since, some say, 2000 BCE. It’s documented in texts from Ancient China, Africa, and Eastern Europe, and a part of spiritual life in Jamaica and on the Indian subcontinent, where the plant’s indigenous to. Stateside, the number of citizens open about their cannabis consumption is increasing.

Only five states haven’t yet passed laws to legalize cannabis for medicinal or recreational use. The early adopters, Colorado and Washington, only did so in 2012. Relatively speaking, we’re still in the wee beginnings of what will be a $91.5 billion dollar industry by 2028, according to Grand View Research, Inc.

Brands that grow and pack, distribute, sell, advertise, deliver, educate about and advocate for criminal justice reform around cannabis are forging the legal landscape. But despite the rapid growth, these companies remain punk in spirit, creating merch for a new generation of consumers. Is it high fashion? Depends who you ask.


Advertisement - Continue Reading Below
Old Pal
body high weed merch
Henry Phillips

Old Pal sells pre-ground “shareable” cannabis packaged with rolling papers and filters. The brand’s clothing, sold as Old Pal Provisions, peddles positivity and unity, and proceeds are regularly donated to organizations like Our Academy.

Pictured: Work Together Long Sleeve Shirt, $58

SHOP NOW

Pure Beauty
body high weed merch
Henry Phillips

Top-shelf weed fashioned into slim, cigarette-like sticks, that’s Pure Beauty’s shtick. (Oh, and a 100mg cocktail.) But T-shirts, bucket hats, beach towels and art prints — many of which feature their little side-eye logo or artistic shots of weed — fill out the L.A. label’s online store.

Pictured: Pure Beauty DM S/S, $55

SHOP NOW

Sundae School
body high weed merch
Henry Phillips

Pre-rolled joints in two sizes — Bullet (0.3g) and Party (1.0g) — make up Sundae School’s smokeables catalog. Filled with premium flower, they’re an obvious extension of Sundae School’s fashion-forward smokewear line of the same name.

Pictured: Doodle Collage Crewneck, $100

SHOP NOW

Doc's Family Farms
body high weed merch
Henry Phillips

Doc's Family Farms is, as the name suggests, a 10-acre, family-owned cannabis farm in Northern California. With a model-turned-farmer at the helm, the family’s apparel line has seen similar success. It spans tie-dyed pants and bucket hats, straightforward logo tees and crewneck sweatshirts.

Pictured: Crew Pants, $160

SHOP NOW

BlackbirdGo
body high weed merch
Henry Phillips

BlackbirdGo serves as an intermediary between dispensaries and cannabis consumers. TLDR: they deliver you your weed. But they also make a clothing line called Be Good People. Which, as you might guess, advocates for the end of cannabis prohibition and donates proceeds to The Last Prisoner Project.

Pictured: Not One Person Tee, $30

SHOP NOW

How Mister Green Became the Coolest Head Shop in California
mister green
Joe McKendry

From investment-worthy home goods to the kind of clothing you’d find in a streetwear blog, not a middle schooler’s closet.

LEARN MORE

This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io
Advertisement - Continue Reading Below
More From Clothing