Gap’s New Creative Director Puts the Iconic ‘Mall Brand’ Back on the Menswear Map

In 2024, Gap hired the accomplished designer Zac Posen as Creative Director.

His mission is to help revive the iconic American “mall brand,” for lack of a better term, that has been steadily fading into the background of the popular fashion landscape.

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While Posen’s influence reaches across the entire Gap Inc. portfolio, including Old Navy, Banana Republic and Athleta, it is his personal imprint, GapStudio, that promises to bring the most attention to the brand.

The debut GapStudio menswear collection was released in November 2025, blending vintage Gap staples from the 1990s with chic modern tailoring.

There are trucker jackets, long sleeve t-shirts and lots of denim, mixed with double-breasted jackets, fitted dress shirts and champagne-colored satin. The entire collection is best summed up by the Icon Corduroy Jacket, a trucker jacket with a luxury-inspired fit, made from velvety-smooth corduroy.

Everything is cut to emulate some of the most coveted luxury menswear labels. Pants are fitted, but not tight, with flared legs, and jackets are loose but not baggy, creating sharp lines.

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Posen’s new aesthetic for the crestfallen menswear line lands halfway between the red-hot Parisian luxury brand Husbands and, well, Gap. It broadcasts a look that has been at the cutting edge of menswear for years now to a larger audience at an approachable price.

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GP100 Winner

GapStudio Icon Corduroy Jacket

• $142 at Gap
  $158 (10% off)

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