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Stock Up on These 25 Grooming Essentials from Black-Owned Brands

Because shea butter and bergamot are undefeated in all things self-care.

men beauty products from superfood, epara, mantl, ceylon, frederick benjamin, buttah, fenty

With almost a full year stuck in quarantine, it’s officially time to refresh your grooming cabinets. Out with the old and in with the new — it's time to invest in face washes, hair conditioners and even hydrating mists.

Black-owned businesses saw an overwhelming uptick in sales during the second quarter of 2020; a supportive response to the Black Lives Matter movements that created visibility for small and new businesses, and Black-owned grooming brands were shared on numerous lists by July 2020 — however, representation needs to be continuous, not momentary.

So we’ve compiled this robust listing of 25 daily-use essentials from over 20 Black-owned grooming brands. Celebrity-backed products from Fenty Skin by Rihanna, Mantl by Karamo Brown, and Pattern Beauty by Tracee Ellis Ross are listed but we plugged in just as many exceptional small brands. From Chloe + Chad to Frederick Benjamin, you’ll find a variety of businesses that have been around for years without a spotlight, deserving even greater support.

Here are our 25 favorite men’s grooming essentials from skincare to immune care, all exclusively produced by Black-owned brands — go ahead, splurge a little.


Fenty Skin Total Cleans’r

fenty total cleanser

Oil-free and non-comedogenic, this cream cleanser is made for all skin types and sexes. Unique ingredients such as black cherries provide the skin with a surplus of Vitamin C while others such as ginkgo biloba control oil. Did we mention it’s vegan and gluten-free?

Price: $25


Epara Natural Cleansing Oil

epara natural cleansing oil

If you’ve gotten bored with foam and gel cleansers, try this cleansing oil made with an organic blend of ingredients such as Plankton and Licorice Root Extracts that improve uneven skin tones by tackling hyperpigmentation and preventing skin irritation.

Price: $63


Klur Skin Soil

klur skin soil exfoliator

As a multi-use additive of exfoliating grains, this "skin soil" can be added to cleansers of your choice, transforming it into a low-friction exfoliating paste that lifts dead skin and polishes uneven areas of your face. This is a rare find in men’s grooming — don’t sleep on it.

Price: $40


Ceylon Facial Toner

ceylon facial toner

This vibrantly packaged toner is cruelty-free and packed with balancing ingredients such as witch hazel, glycerin, and coix seed — all useful in prevention of acne and the improvement of your skin’s texture. According to founder Patrick Boateng II, the brand's name is a reference to Ceylon tea, an ingredient his company used in early formulations of its product line (more info can be found on Ceylon's about page).

Price: $30


Hyper Skin Brightening Clearing Vitamin C Serum

hyper skin brightening clearing vitamin c serum

Made for all skin types, this mini but mighty serum holds up to 15 percent of vitamin C and E to boost your skin’s brightness, clear dark spots and smooth fine lines from sleepless nights. Additional ingredients from fruit enzymes to koji acids work to minimize future outbreaks.

Price: $36


BOYFACE Power Peptide Daily Moisturizer

boyface power peptide daily moisturizer

If you’re still using body lotion on your face, we’re here to help you do better. Check out this power peptide moisturizer made to hydrate your face with amino acids such as collagen, keratin, and elastin; this will also strengthen your skin from the effects of aging and stress.

Price: $45


MANTL Invisible Daily SPF 30

mantl invisible daily spf 30

No shine, no streak, no problem. This lightweight SPF is a great daily shield from the damaging effects of sunlight and blue-light on our skin. The key ingredient, vitamin F, maintains hydration and fortifies the skin’s barrier from environmental stressors.

Price: $27


Buttah Skin Charcoal Detox Mask

buttah skin charcoal detox mask

Looking to indulge your skin with a refresh? Try this charcoal detox mask formulated with argan oil and shea butter guaranteed to remove impurities and prevent clogging. Each ingredient from activated charcoal powder to bentonite to kaolin clay serve to extract waste and condition your skin; definitely a worthy self-care purchase.

Price: $24


ABA Love Apothecary Petal Face Mist

aba love apothecary petal face mist
Aba Love

During both frigid and warmer months, hydrated skin is vital. This moisturizing spray simplifies the process with a blend of aloe vera and Bulgarian rose water, suitable for all skin types even when sunburnt. Alcohol-free and vegan, you can’t go wrong with this refreshing choice.

Price: $22


Beard Care

Frederick Benjamin Beard Creme and Beard Wash

frederick benjamin beard creme and beard wash
Frederick Benjamin

We recommend this duo to help stop beard itch and receive restorative oils for added hydration and softness. Bergamot oils will provide anti-bacterial and inflammatory benefits while clove, nettle and hemp seed oils do everything from stimulating blood flow to promoting beard growth.

Price: $20


Bevel Razor + Shave Cream Bundle

bevel razor shave cream bundle

This bundle is an online exclusive you’ll enjoy. The double-edge safety razor is designed to shave at skin level as the paired shaving cream creates a barrier with key ingredients such as shea butter, aloe vera and white tea that help moisturize and restore skin cells.

Price: $55


Scotch Porter Smoothing Beard Serum

scotch porter smoothing beard serum
Scotch Porter

Formulated for dry, coarse beards the avocado and jojoba seed oils in this serum will saturate your beard with acids, fats and vitamins that penetrate and nourish strands from the root to prevent hair loss, producing a strengthened, thicker beard in no time.

Price: $20


Nature Boy Beard Balm

nature boy beard balm
Nature Boy

Count on this beard balm to seal moisture and prevent dandruff with an herbal-infused remedy that undergoes a four-week preparation process before production. All-natural using no petroleum or synthetic fragrances, this is a great finishing hold when styling facial hair.

Price: $44


Hair Care

Briogeo Curl Charisma Shampoo

briogeo curl charisma shampoo

Invest in hair care that caters to your hair texture. We suggest this rice amino acid and avocado oil shampoo meant to hydrate and enhance curly and coily hair textures without stripping natural oils. Shea butter also softens and hydrates your hair with this vegan-friendly, cruelty-free shampoo.

Price: $58


Aaron Wallace Mango Butter + Black Seed Conditioner

aaron wallace mango butter black seed conditioner
Aaron Wallace

Enriched with a nourishing blend of mango butter and black seed oil this conditioner helps detangle, hydrate, and minimize hair breakage. South London barber, Aaron Wallace formulated this conditioner to specifically protect and repair curly to afro hairstyles.

Price: $18


Hair Rules Nourishment Leave-In Moisturizer

hair rules nourishment leave in moisturizer
Hair Rules

If you’re rocking longer hair in curly or protective styles, this lightweight leave-in conditioner is perfect for you. Key ingredients such as honey and avocado oil hydrate and revitalize your hair, while Hawaiian ginger root and lemongrass extract boost your hair’s shine. Incredible right?

Price: $26


Frederick Benjamin The Wave Starter Kit

frederick benjamin the wave starter kit
Frederick Benjamin

For Black men with shorter hair, this wave starter kit is the cheat code. The Daily Hydrator and grease-free Sleek Water pomade work together to moisturize and hold your hair, while natural oils including spearmint, nettle and clove keep your scalp healthy and promote growth.

Price: $45


Pattern Beauty Hydrating Mist

pattern beauty hydrating mist

Environmental stressors can dehydrate and dull hair, luckily this unisex hydrating mist refreshes and reactivates your curls. With a milky blend of aloe vera, coconut oil and avocado oil this spray supplies dry hair with essential nutrients between wash days — just spritz and go.

Price: $18



Chloe + Chad Lemongrass Body Wash

chad chloe lemongrass body wash
Chad + Chloe

With an invigorating lemongrass essential oil to ease stress and boost your mood, this body wash is the key to beginning and ending the day in a great state of mind. All while properties of the sunflower and camellia oils in this wash work to enhance your skin’s ability to retain moisture.

Price: $28



oui the people big mood bath soak
OUI the People

Let this bath soak dissolve your daily troubles with a detoxifying mix of magnesium, potassium, and calcium — all of which help improve your nerves for better relaxation. Bergamot essential oils and organic aloe also work to calm the senses and soften skin as you soak — it's a big mood.

Price: $28


Nubian Heritage Indian Hemp & Haitian Vetiver Body Lotion

nubian heritage indian hemp haitian vetiver body lotion
Nubian Heritage

This body lotion by Nubian Heritage is made with texture-improving omega-3 and omega-6 fatty acids. A clever infusion of coconut and neem oils with shea butter also helps prevent the drying effects of hemp lotions for softer, smoother skin.

Price: $13


Plant Apothecary Ground Control Certified Organic Body Oil

plant apothecary ground control certified organic body oil
Plant Apothecary

Body oils add a luxurious touch to self-care, so we suggest indulging in this vitamin E packed choice scented with organic essential oils from rosemary to bergamot to help ground the senses. Use this as a bath soak and massage oil as well — it has no greasy after-feel.

Price: $48


Nubian Heritage Honey & Black Seed Deodorant

nubian heritage honey black seed deodorant
Nubian Heritage

Try this 24-hour deodorant made with natural ingredients, honey and black seed oil, for a blend of antibacterial properties that shield you from unpleasant odors. The cornstarch in this product also keeps your pits dry, while shea butter nourishes the skin to prevent irritation.

Price: $9


Organic Bath Co. Moroccan Rose Hand Sanitizer

organic bath co moroccan rose hand sanitizer
Organic Bath Co.

Coronavirus wouldn’t stay behind in 2020, so this cruelty-free hand sanitizer combined with a luxe Moroccan rose oil is perfect for safe grooming on the go with a 63percent alcohol-base to kill 99.99 percent of germs. Don’t you love it when luxury and safety coincide?

Price: $8



Golde Superfood Latte Sampler

golde superfood latte sampler

Inner health greatly influences outer appearance and these organic-blend lattes are loaded with antioxidants, essential minerals, and detoxifying ingredients to improve everything from your gut health to your mood. Each mix supplies turmeric; a natural booster for skin clarity and radiance.

Price: $22


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