For cologne novices, Creed can easily be overlooked. Its scents are expensive, and younger buyers likely associate the name Creed with the band — “With arms wide opennnnn” — or the new movie series by Michael B. Jordan, not some famous fragrance house. But Creed, the scent maker, can trace its history back more than 250 years, to a time when they were making fine tailored garments and secret aromas.
Where does Creed come from?
“This unique story began in 1760 when a pair of scented leather gloves were delivered to King George III,” their history states. Since then, they’ve stopped making scented gloves — who even wears those, anyway? — and instead churned out over 200 different formulas, evenly split between men and women.
Atop them all sits Aventus, the brand’s best-selling cologne for men, which debuted in 2010. Since then, the scent’s earned plenty of fervent fans, despite being one of the most expensive fragrances on the market.
But why, and who made it? And, is it worth it?
Who made Creed Aventus?
Creed Aventus was developed by sixth generation brand leader, Olivier Creed, his son, Erwin, and master perfumer Jean-Christophe Hérault, who’s crafted scents for Comme des Garcons, Dolce & Gabbana and Mugler, among others. He was the mentee of master perfumer Pierre Bourdon, who had long served as a sort of ghostwriter for the elder Creed, who made many believe he was the sole nose behind his brand’s vast catalog.
“That day, we decided that this musk would be the stating point of this new adventure.”
