Sit Like an Apple Engineer in This 70s-Era British Office Chair

Lessons from the world's pickiest company when it comes to office furniture.

apple chairs

During Apple's most recent announcement event, the company aired a short clip on their new silicon manufacturing processes, promising faster computing all around as the company moves to their own chips. At one point in the clip, it cut to the Apple's VP of Platform Architecture Tim Millet standing in what appears to be Apple's silicon lab.

Naturally, what intrigued most people were all the bits and bobs of Apple tech in various states of undress scattered around the lab. What got us going, though, were those chairs.

Buried in the back of shot, but glaring-as-hell if you're a bunch of product nerds, were a pair of gleaming black leather and polished aluminum office chairs.

That'd be the Supporto.

zoeftig supporto

The Supporto — made of die-cast aluminum and available in a variety of high- and low-back configurations — was created by British designer Frederick Scott as a rival to the Eames' iconic Aluminum Group Chair. Scott made a distinct point of designing the chair around the (fairly nascent) idea of ergonomics and described the Supporto as, 'an office chair designed to cut through the hierarchy of the office'. The chair was put into production in 1979 by British manufacturer Hille and is now made by Zoeftig, another British company who's primary product is seating for airports.

One notable booster of the Supporto was fellow British design icon, and former Apple Chief Design Officer, Jony Ive. According to the Cult of Mac, Ive apparently loved the chair so much that he peppered Supporto chairs and stools around Apple's old design offices and it appears that at least two have made the leap to Apple's new campus.

If you're also looking to cram 11.8 billion transistors into the processor of a consumer tablet (or just want to look the part) you can call up Zoeftig at +44 (0) 1288 354 512 or use their online enquiry form. Expect a Supporto like the above to run you in the neighborhood of $2,000.

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