3 Watch Designers You Should Know

Though we often focus on the intricacies of a watch’s insides, the design of the timepiece itself is equally complex.


We often like to think complexity in watchmaking lies almost entirely in the movement, but that doesn’t do much justice to the effort that goes into the actual look of a watch. Watch design requires a mastery of both 3D and graphic design. It requires designers to convey an original idea or an aesthetic with a very small amount of space, with seemingly endless tweaking, all around a tiny piece of machinery while taking into account comfort and ergonomics.

Many watches — even high-end watches with crazy mechanical complications — don’t always nail it in the design department. But for those that do, you’ll find they’re penned by passionate, skilled designers. We spoke with three, for an in-depth look at the thought and work that goes behind making a watch beautiful.

5 Questions with a Master of Automotive Watches, Bradley Price

How a designer turned his love of cars into one of timekeeping’s most beloved young brands.

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How a Furniture Designer Created One of the Best-Looking Watches in the Industry

Specifically, the NOMOS Metro Datum Gangreserve — one of our grail watches, and a Red Dot winner.

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A Conversation with Baume & Mercier’s Top Watch Designer

Veteran watch designer Alexandre Peraldi gives us a detailed look inside the design process.

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