Refresh Your Wrist This Winter with a TAG Heuer

The brand that's been designing iconic automatic watches since 1860 is today responsible for some of the most elegant, tech-forward smartwatches on the market — and there's an option for everyone.

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Tag Heuer

If you're looking for a new timepiece this holiday season — either for yourself or someone else — you can't go wrong with a watch from TAG Heuer. The brand that's been designing iconic automatic watches since 1860 is today responsible for some of the most elegant, tech-forward smartwatches on the market. There's an option here for everyone from the first time watch owner to the watch purist — just take a look below to find an option that suits you.

TAG Heuer Connected Titanium

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Tag Heuer

At first glance, the TAG Heuer Connected Titanium looks just like one of the brand's legendary chronographs from decades ago, with its sleek titanium case, microblasted ceramic bezel and elegant steel crown and buttons — that is, until you tap the OLED display to bring up your realtime health and fitness data. This blacked-out beauty is not only smart as in 'connected,' but in the sense that James Bond would wear it if he were interested in tracking his health data along with international supervillains.

Price: $2,350

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TAG Heuer Connected Golf Edition

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Tag Heuer

If you want the same functionality as the Connected Titanium but your lifestyle is more 'Jason Day' than 'Jason Bourne,' the TAG Heuer Connected Golf Edition may be more your speed. The ultra-lightweight titanium case, ceramic bezel with an exclusive Golf Edition crown and interchangeable straps make this timepiece perfect for the putting green — as does the ultra-legible OLED touchscreen which connects to the exclusive TAG Heuer Golf app. And if that's still not up to par, it comes with golfballs, a TAG Heuer divot tool and some tees as well.

    Price: $2,550

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    TAG Heuer Carrera Sport Chronograph

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    Tag Heuer

    If your tastes lean more traditional or you're afraid your watch might outsmart you, the TAG Heuer Carrera Sport Chronograph is just about as timeless as a well-functioning watch can be. The sporty but elegant 44mm fine-brushed, polished steel case, combined with the handsome blue dial and tachymeter fixed bezel isn't just eye candy — it houses TAG's in-house Heuer 02 automatic movement, so you can trust it to keep ticking. Plus, with a steel screw-down sapphire case back and pressure resistance to 100m, this is a watch that can withstand whatever you throw at it.

      Price: $5,750

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      TAG Heuer Formula 1

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      Tag Heuer

      If you want the dial on your wrist to match the ones on your dashboard, the TAG Heuer Formula 1 might be more your speed. It's designed with a carbon fiber pattern black dial and black rubber strap with steel pin buckle to convey the thrust and power of Formula 1 racing. A quartz movement powers the red second indicator around an eye-catching yellow flange with a 60 second scale and tachymeter fixed bezel. Plus, with a strong sapphire crystal and pressure resistance to 200m, this is a timepiece that you won't have to worry about on your wrist.

        Price: $1,850

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