Bulova Teamed up with a Vintage Dealer to Make a Faithful Reissue of Its Iconic Dive Watch

Made by watch nerd, for watch nerds.


A few months ago, vintage watch dealer Analog/Shift and legacy watch brand Bulova held a vote to see which iconic tool watch from Bulova’s past should be brought back into production. Voters seemed to prefer the 666 “Devil Diver,” a cushion-case dive watch from the ’70s with a 666-foot depth rating denoted on the dial (going against the industry norm to indicate this rating in meters). Now Analog/Shift has finally revealed what the watch looks like, and the result is incredibly faithful to the original.

The new Devil Diver sports a 40.5mm case (the same as the original) and a vibrant orange dial with hour markers, hands and an applied logo at 12 o’clock that look identical to the ’70s model. More importantly, the watch comes equipped with an automatic mechanical movement. While Bulova does put some automatic calibers into its watches, the majority of its tool watches and heritage reissues use quartz, so it’s heartening to see this reissue using a proper mechanical movement.

Analog/Shift is making 30 of these pieces available for pre-order today at 12 pm EST — they all come with an A/S logo engraved on the back and a limited edition strap — so if you want to get it early, you’ll have to act fast. If you do miss out, though, don’t despair: 636 more pieces will become available at a later date (though without the special A/S branding). Further, Bulova will reveal a non-limited model at Baselworld later this year, though there’s little information on how different it’ll be from this version.

Buy Now: $1,525

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