Itay Noy’s Latest is a Playful Take on a Conventional Watch Dial

The Israeli watchmaker’s newest is a watch that integrates both traditional analog hands and “digital” windows on the dial.


Baselworld, the biggest watch event of the year, is happening now at the Messe Basel in Basel, Switzerland. We’ve got a team on the ground to bring you the most exciting releases. Follow our coverage here, and also be sure to check out Instagram. We’ll be posting to our feed throughout the week.

Key Specs
Price: $6,800
Availability: Limited/numbered edition of 24 pcs.
Movement & Winding: Caliber IN.IP13; manual-winding
Case Dimensions: 44mm x 12mm
Power Reserve: 42 hrs.

Quick Take: Itay Noy is an Israeli watchmaker who is never one to rest on his laurels — he makes limited-edition, whimsical timepieces in small batches and then moves on to his next project. The ReOrder, his latest creation, reimagines the conventional watch yet again with traditional hands in the center of a dial flanked by 12 (seemingly) randomly scattered windows that indicate the hours.

Who It’s For: Itay Noy’s creations aren’t inexpensive, so it’s likely that the potential buyer of the ReOrder is either already a fan of Noy’s watchmaking or is utterly captivated by the watch. Someone who enjoys well-made, hand-crafted, limited-edition timepieces will likely gravitate toward the ReOrder, or even someone who simply enjoys an unconventional dial, of which this is certainly a great example.

Key Features: A combined analog/”digital” display lends the ReOrder a different feel than a standard analog timepiece, or even a strictly digital one — the small “windows” appear scattered around the dial, but they’re actually revealed in order in a counter-clockwise progression. Regular analog hands in the center combine with this interesting display to give a complete picture of the time.

Learn More: Here

Advertisement - Continue Reading Below